Intercom, Inc.

MAY 13, 2021

Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. Since then, you’ve spent over 12 years in post-sales leadership. Going through all parts of the customer journey.

Scale 177

Scale Customer Success Strategy Sales Hiring 177

SaaStr

DECEMBER 16, 2022

How do you enter a highly competitive marketplace, carve a niche for yourself, and then scale the business to $100 million+ ARR? Sam Blond, Partner at Founders Fund, joined Matt Plank, VP of Sales at Rippling, to unlock the secrets to exponential revenue growth. Entering a hyper-competitive marketplace .

Outsourcing Services 219

Outsourcing Services Scale Sales Hiring Outsourced Development 219

SaaStr

FEBRUARY 11, 2021

In SaaS, #1 most common misfire, with a bullet, is the VP/head of sales. It goes something like “You’ve Got to Get Past the Carcass of Your First VP of Sales” or “It’s The Second VP of Sales When You Really Start Selling” or variants thereof. Because in SaaS start-ups, it seems like the majority of first VP Sales fail.

Sales Hiring 363

Sales Hiring Scale Sales Recruiting Sales 363

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. But even for companies with this early viral growth, there comes a point in time when this organic growth needs to be supplemented with formal sales. Yes, Slack started off with no sales team.

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

Payrix

FEBRUARY 21, 2024

To start the series, Ian and his guest Andy Meadows, Head of Partner Success Management for Payrix, dive into the topic of resourcing and what you need to consider when it comes to selling payments, boarding and underwriting, service and support, and development and tech. Andy Meadows We’ll kick it off with sales.

Payments 100

Payments Merchant Services Embedded Payments Payment Services 100

SaaStr

JUNE 10, 2020

We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount. Meagen, sales. Launch it to our customers, launch it to the sales team, launch it to prospects.” And then of course, sales pipeline and the livelihood of our business.

Travel 176

Travel Marketing Scale Outsourcing Services 176

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. Adnan Chaudhry | SVP of Sales @ Salesforce. There was not a lot of outbound sales or marketing.

Sales Hiring 160

Sales Hiring Scale SaaS Payments Payment Services 160

Totango

APRIL 14, 2020

While most of us associate the digital leap to subscription and third-party software services with customer empowerment, those same tech advances make it easier than ever to provide personalized care in a targeted, scalable manner. Organizations need to segment customers based on how world events such as COVID-19 affect them.

B2B 71

B2B Scale Marketplace as a Service Sales Hiring 71

Intercom, Inc.

JULY 21, 2022

Things like media companies, finance companies, retail companies, sales functions, marketing functions, and customer support. The great thing about performance marketing is the ROI is really obvious, so you can justify increased spend and headcount based on the performance, and that’s what we’ve done. Andrew Chen: Exactly.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Brian Balfour

JANUARY 4, 2017

DON’T RELY ON AVERAGE CAC CAC = Total Marketing + Sales Expenses / # of New Customers Acquired The above basic CAC calculation will get you the average CAC across your business. The calculations above assume a few things: Marketing expenses are spread evenly across customer types Sales expenses are attributed to Enterprise Customers.

Scale 71

Scale Marketplace as a Service Acquisition Content Marketing 71

Point Nine Land

APRIL 21, 2021

There are many posts out there explaining how startup co-founders should “land the first sales, then hire the first 2 sales and when to hire a VP sales”. Just like your first sales are being done by one of the co-founders, the first product concepts are being done by one of the co-founders. In SaaS vs. marketplaces?

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52