Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Sales Hacker

NOVEMBER 29, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. We bolted onto their outbound team. As a result, their team had to 2x to manage the qualified inbound. Join Kristina Finseth (Sr.

Scale 93

Scale Underperforming Technical Team Outsourced Development Growth Marketing 93

Intercom, Inc.

JUNE 7, 2018

This wasn’t just a line item on a goals sheet; it was written into Sean’s contract. Meanwhile, Sean has used that same approach to growth at LogMeIn, Eventbrite, Lookout and Qualaroo. Developing a growth culture at Dropbox. That was actually in my contract. A support team might be helping retain people.

VP of Engineering 196

VP of Engineering Growth Hacking Underperforming Technical Team Onboarding 196

Sales Hacker

AUGUST 4, 2022

But it won’t help you if you don’t leverage it to actually develop and grow relationships. I looked for clues to who they were: Maybe a sports team in the background of a profile picture, or a picture of their favorite pet, etc. In other words, I worked to develop real human connections based on real interactions.

Scale 103

Scale Underperforming Technical Team Social Media Payments 103

SaaStr

JULY 29, 2022

We’ve been in the consumer market for a very long time. And we’re about to add basically a team collaboration tier on top of the product. The second question is more about, given that we’re basically users would be self qualifying into team management offering like a project management, et cetera.

Scale 268

Scale Scaling Sales Hiring Enterprise 268

OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. But what the hell is “growth” really?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

User Pilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. And that is ?

Growth Marketing 143

Growth Marketing Scale Marketing Sales Hiring 143