Hey everyone,
It’s that time of year again – applications for Reforge’s Spring 2022 Cohort are now open. Over the past four years, I’ve worked closely with the Reforge team to create three of the 16 programs it currently offers including:
Created with Fareed Mosavat (Chief Development Officer at Reforge, formerly Slack, Instacart)
Build, communicate, and execute a cohesive product strategy across feature, growth, scaling and innovation product work.
Created with Kevin Kwok (Formerly Greylock Partners) and Fareed Mosavat (Chief Development Officer at Reforge, formerly Slack, Instacart)
A step-by-step system to create, analyze, and communicate a growth strategy of compounding growth loops.
Created with Shaun Clowes (SVP Product Mulesoft, formerly Metromile, Atlassian)
A deep dive on how to understand, measure, and improve retention through activation, engagement, and resurrection.
If you’re unfamiliar with Reforge, it’s the world’s leading career development platform for top-tier tech talent. Membership combines cohort-based programs, with a year-round experience to help you learn, execute, and scale your career and your company.
The Spring 2022 Cohort begins the week of March 21. I’ve included details about all the programs below. If you have any questions, please send them to hello@reforge.com.
16 Spring Programs Begin March 21
Each program is built and led by experienced executives from the world’s fastest-growing companies.
- Product: Product Leadership, Product Strategy, User Insights for Product Decisions, Product Management Foundations, Mastering Product Management, Data for Product Managers (new)
- Engineering: Scaling Product Delivery, Technical Strategy, Engineering Management (new)
- Cross-Functional Growth: Growth Series, Advanced Growth Strategy, Retention & Engagement, Monetization & Pricing, Experimentation & Testing
- Marketing: Marketing Strategy (updated), Growth Marketing (new)
Reforge Membership: What You Get
Reforge membership combines cohort-based programs with a year-round experience to help you learn, grow and drive meaningful impact in your career.
Live Cohort-Based Programs to Level Up Quickly
Real problems require real depth. Membership includes participation in 3 cohort-based programs per year where you will learn how to solve a key business challenge. Programs are 4-6 weeks in length, part-time, and held in a virtual format, guided by an executive.
Each week in a program, you can expect:
- 3 hours of deep content covering actionable frameworks and systems.
- An expert-led case with a featured guest to apply what you learned to a real-life situation.
- Opportunities to connect with vetted peers solving similar problems through discussions and feedback in the member Slack.
- Guidance by an Executive in Residence who has done the work before.
Year-Round Access to Tech’s Best Content & Curated Community
Your personal growth doesn’t stop with the program, it just begins. As a Reforge member you can:
- Access all content across all 16 Reforge programs.
- Complete step-by-step projects to help you implement and execute what you learn.
- Attend weekly workshops and deep-dive sessions led by Reforge Partners.
- Receive weekly releases of projects, examples, and cases.
- Connect with vetted peers in our member Slack who are solving similar problems.
Product Programs
Product Management Foundations
By Jiaona Zhang (VP of Product at Webflow, formerly WeWork, Airbnb, and Dropbox) & Anand Subramani (VP of Product at Path, formerly Pilot, Gusto, and Stanford Professor for Product Management)
Build a foundational understanding of the product manager role, and learn the tools and strategies needed to succeed as a product manager.
By Sachin Rekhi (Founder and CEO of Notejoy)
Level up your product management abilities by mastering critical product management tools. Learn to identify and execute on high leverage work that generates disproportionate product returns.
By Fareed Mosavat (Chief Development Officer at Reforge, formerly Slack, Instacart) & Casey Winters (CPO at Eventbrite, formerly Pinterest, Grubhub)
Build, communicate, and execute a cohesive product strategy across feature, growth, scaling and innovation product work.
By: Ravi Mehta (ex-CPO at Tinder, FB, TripAdvisor)
The methods of building high-performance product teams, managing up/down/across, and creating cross-functional influence.
(New!) Data for Product Managers
By Shaun Clowes (SVP Product at Mulesoft, formerly Metromile, Atlassian) and Crystal Widjaja (CPO at Kumu, formerly Gojek)
Unlock your full potential as a Product Manager by learning to drive impact for the metrics that matter most for your product.
User Insights For Product Decisions
By Behzod Sijani (Founder at Yet Another Studio, former Research Leader at Slack, Meta)
Learn to make key product decisions based on a deeper understanding of customers.
Engineering Programs
(NEW!) Engineering Management
By Nick Caldwell (GM for Core Technologies at Twitter, formerly Looker, Reddit, and Microsoft) and Heidi Williams (Head of Engineering for B2B & Platform at Grammarly, Founder of WEST Diversity and Inclusion)
From managing your team and stakeholders to engineering work, learn the skills of successful engineering leaders who deliver reliable output.
By Harsh Sinha (CTO of Wise, formerly PayPal, eBay) and Bryan Dove (CEO at Commercehub, formerly Skyscanner, Amazon, Skype, and Microsoft)
Learn how to go beyond executing strategy and gain the tools to shape strategy, educate peers on what is possible, and guide the product roadmap to deliver significant business impact.
By Andy Johns (Advisor and Investor at Unusual Ventures) and Matt Greenberg (CTO at Reforge, former VP Engineering at Credit Karma)
A methodology for product and engineering leaders to ship innovative products at scale.
Marketing Programs
(NEW!) Growth Marketing
By Mark Fiske (Operating Partner, Digital & Marketing Strategies at H.I.G. Partners, former VP Marketing at Credit Karma) and Brittany Bingham (VP Marketing at Guru, formerly SurveyMonkey)
Create and evolve a growth marketing strategy across a diverse portfolio of channels, strategies, and tactics to drive meaningful outcomes in your growth model.
(UPDATED!) Marketing Strategy
By John Russ (Former Global Head of Marketing at Coinbase, formerly Zapier, Nerdwallet) and Martina Tam (COO at brightwheel, formerly Masterclass, Eventbrite)
Build and execute an integrated marketing strategy across the marketing domains of brand, product, and growth to drive compounding results for your organization.
Cross-Functional Growth Programs
By Brian Balfour (Founder and CEO of Reforge, former VP Growth at Hubspot) and Andrew Chen (GP at A16Z, former Growth at Uber)
The most comprehensive overview on the systems and frameworks that form the foundation of a successful career in growth.
By Casey Winters (CPO at Eventbrite, formerly Pinterest, Grubhub) and Kevin Kwok (Formerly Greylock Partners)
A step-by-step system to create, analyze, and communicate a growth strategy of compounding growth loops.
By Shaun Clowes (SVP Product Mulesoft, formerly Metromile, Atlassian) and Casey Winters (CPO at Eventbrite, formerly Pinterest, Grubhub)
A deep dive on how to understand, measure and improve retention through activation, engagement, and resurrection.
By Elena Varna (Growth Advisor at HP, Netlify, MongoDB, formerly Miro, SurveyMonkey) and Dan Hockenmaier (Head of Strategy and Analytics at Faire)
A deep dive into the strategies top tech companies use to improve monetization and pricing.
By Elena Varna (Growth Advisor at HP, Netlify, MongoDB, formerly Miro, SurveyMonkey)
A deep dive into creating and executing a strategic experimentation system for breakthrough ideas.
Learn from Tech’s Most Experienced Leaders
- Ravi Mehta, Former CPO at Tinder, formerly FB, Tripadvisor
- Casey Winters, CPO at Eventbrite, formerly Pinterest, GrubHub
- Sachin Rekhi, Founder and CEO of Notejoy
- Adam Grenier, VP Marketing at Masterclass, formerly Uber, HotelTonight
- Bangaly Kaba, Head of Platform Growth at PopLive, formerly Instagram, Instacart
- Dun Wang, Former CGO at Calm, Yahoo, Zynga
- Harsh Sinha, CTO at Wise, formerly PayPal, Ebay
- Bryan Dove, CEO at CommerceHub, formerly Skyscanner, Amazon, Skype, Microsoft
- Fareed Mosavat, CDO at Reforge, formerly Slack, Instacart, Zynga
- Anand Subramani, VP of Product at Path, formerly Pilot, Gusto
- Jiaona Zhang, VP Product at Webflow, formerly WeWork, Airbnb, Dropbox
- Adam Fishman, CPO at Imperfect Foods, formerly Patreon and Lyft
- Vaibhav Sahgal, VP Consumer Product at Reddit, formerly Zynga
- Justin Bauer, SVP Product at Amplitude
- Bela Stepanova, VP Product at Iterable
- Angel Steger, Director of Product Design at Meta, formerly Dropbox and Pinterest
- Zindzi McCormick, Directory of Product at Shopify, formerly Slack, Google
- Kieran Flanagan, SVP Marketing at HubSpot
- Joanna Lord, CMO at Reforge, formerly Skyscanner, ClassPass, Porch
- Brittany Bingham, VP Marketing at Guru, formerly -SurveyMonkey
- Mark Fiske, Former VP Marketing at Credit Karma
- And many more…