User Pilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. And that is ?

Growth Marketing 126

Growth Marketing Marketing Scale Payment Features 126

BrightBack

JUNE 5, 2019

We just participated in a webinar about customer retention success. Nearly 70% of companies without churn goals is a pretty staggering number, but it’s consistent with my experience in the subscription industry and with the companies I talk with frequently. There’s a lack of strategic churn leadership. 30% - Marketing.

Churn 58

Churn Scale Systems Review Leadership 58

Intercom, Inc.

OCTOBER 29, 2019

Informing our approach to the market. For example, our leadership team might decide to focus our company strategy on targeting the segments with the best revenue retention. For example, our Finance team is now able to confirm whether new customer growth is up in our target segments. Assessing progress on our strategy.

Business 184

Business B2C Scale Headcount 184

Incredo

NOVEMBER 1, 2019

Higher average selling prices bring higher expectations for these business relationships, such as signed contracts, premium service-level agreements, invoicing and the ability to speak to a staff member whenever problems arise. This one is less common in the SaaS industry but in general is considered by subscription based service providers.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Sylvia Ng

FEBRUARY 17, 2016

Experience with Growth Hacking including retention. Solid Growth Framework knowledge. Relevant experience in working for (or with) a fast-growth consumer start-up from conception through commercial launch. Maintain infrastructure/systems needed for optimizing both user growth and retention. Wear many hats.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

SmartKarrot

FEBRUARY 16, 2022

She is active on LinkedIn, where she helps SaaS companies optimize their customer acquisition, demand generation, product positioning , and growth plans. You can follow Ben to manage your SaaS startup finances and calculate growth metrics accurately. He posts regularly on social media on SaaS vision, leadership, and product.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10