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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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PODCAST 65. The Framework to Deliver Exceptional Customer Success w/ Kim Rose

Sales Hacker

How to Analyze a SaaS Business Effectively w/ David Skok. With Conga, you can simplify documents, automate contracts, and execute e-signatures so you can focus on accelerating sales cycles and closing business faster. She has more than 15 years experience building and scaling customer focused organizations at SaaS companies.

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How to Hire A Great VP Sales: The Full Video and Transcript

SaaStr

Then, we have this community in SaaS — SaaStr. If it’s helpful to you, it’s got everything from how to build the sales com plan to how to think about hiring a VP marketing and how to hire a customer success thing. There are a handful of us, but most of us are either from engineering or product backgrounds.

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SaaStr Podcast #356 with Atrium Co-Founder Pete Kazanjy

SaaStr

In Today’s Episode We Discuss: * How Pete made his way into the world of SaaS and how he came to be one of the leading figures on sales operations and management that he is today. * So it’s a wonderful world, SaaS, but it’s also an interesting one. Which is not great for your SaaS metrics.

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Founder’s Guide to Scaling Applications: When to Build, When to Buy and What Breaks by Algolia Co-founder (Video + Transcript)

SaaStr

We develop a search API to help any developer to have a very good search in their application. The engineering team was super, super small at this moment. We were in total four engineers working on the product, including me, including our VP of Engineering, so four in total. Join us at SaaStr Annual 2020.

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

I’m going to skip by my life story, and how I grew up as a small child in India, and how the dusty streets influenced my take on unit economics, and SaaS subscription models. Let’s assume the probability of success for a SaaS company is roughly one percent, and that formula is true, given some definition of success, right?