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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

A market gap can be caused by missing functionality or poor user experience. Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. What are examples of market gaps? Don’t stop there!

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A CEO’s Guide to Marketing With Dave Kellogg: Five Things Every Founder Should Know (Podcast 515 and Video)

SaaStr

Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? If so, you aren’t alone –– the median enterprise SaaS company spends twice as much on sales and marketing than R&D. So how can a CEO manage their marketing effectively? CEOs love models.

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ChatGPT for Product Managers: 13 Best Prompts

User Pilot

TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.), Use ChatGPT to learn as much as possible about your rivals and your target market. ChatGPT performs market research.

ChatGPT 88
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The “It Factor” in Selling Is a Myth: How to Build a Team of Top Performers

Sales Hacker

The reality for many organizations is—top performers thrive and the rest of the team is left behind. A recent survey from Mindtickle and Heinz Marketing of 280 sales and revenue leaders found that only 14.7% of sales teams hit their goals. But each member of your sales team has unique strengths, weaknesses, and learning styles.

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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

User Pilot

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

B2B 86
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How a Business Certificate Can Advance Your Career: 5 Paths to Consider

How To Buy Saas

However, it’s not necessarily about bad business ideas – far from it. The hiccup often comes down to a shaky grasp of the market landscape, which can be a byproduct of skimming through market research or having only a superficial understanding of the consumer. But it doesn’t stop there.

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4 Steps to Create a Buyer Persona Sales Reps Will Use (Template Included)

Sales Hacker

I’ve seen it time and time again… A company’s marketing team dedicates their already stretched resources to develop strong, accurate buyer personas — but no one actually uses it. Let alone the sales team, where it would do the most good. Buyer Personas: The Good, The Bad, and the Ugly. What’s a Buyer Persona?

Scale 66