4 Steps to Create a Buyer Persona Sales Reps Will Use (Template Included)
Sales Hacker
MAY 22, 2019
I’ve seen it time and time again… A company’s marketing team dedicates their already stretched resources to develop strong, accurate buyer personas — but no one actually uses it. Let alone the sales team, where it would do the most good. Buyer Personas: The Good, The Bad, and the Ugly. What’s a Buyer Persona?
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