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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

Make this much about the business model when you go to market. That’s the big winners in the market today for people who really innovate on that side. I completely agree, and I think we should go deep on this whole idea of a holistic customer experience that starts with marketing and ends in the use of the product.

Scale 106
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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

Make this much about the business model when you go to market. That’s the big winners in the market today for people who really innovate on that side. I completely agree, and I think we should go deep on this whole idea of a holistic customer experience that starts with marketing and ends in the use of the product.

Scale 46
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SaaStr Podcast #211: The Ultimate Guide To SaaS Pricing From Investors @ Benchmark, Matrix, Upfront Ventures & Operators @ Figma, Snyk and Kustomer

SaaStr

Why is innovation in pricing actually detrimental to sales in most cases? * What we learned was that customers don’t like pricing changes forced on them but they are willing to entertain new prices if you give them a choice. We wanted to be innovative. We thought innovative pricing would be very important to us.

Pricing 107
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11 Disruptive Innovation Examples (And Why Uber and Tesla Don’t Make the Cut)

OpenView Labs

If you spend much time in the startup and tech ecosystem, you’ve probably heard the term “disruptive innovation” more times than you can count. But not all companies that are commonly known as disrupters actually fit the traditional definition of disruptive innovation. Innovations are mischaracterized as disruptive. 3D Printing.

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How to Leverage Storytelling to Increase Your Conversions

Neil Patel

Your audience demographic is just a market segment , but it will give you a great understanding of their complete persona or profile. Clothing, accessories and entertainment-related products do extremely well on Instagram because the users are primarily female. Their audience was mostly composed of smartphone and tablet users.