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We Asked 9 Successful Sales Leaders About the Economy

Sales Hacker

Typically when the markets are down, you will see your marketing-sourced lead to qualified opportunity conversion rates start to decrease. You also typically will see this happen with the segments and industries that experience more volatility during recessions — startups or small businesses, travel/entertainment, etc.

Scale 94
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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

Now I want to talk about market segmentation, because when we both started, when I was at Salesforce in the early days and you were building HubSpot, our customers kind of fit one size. Then we both became savvy to this idea of market segmentation. Entertaining. Brian Halligan: He is entertaining.

Scale 109
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The most popular subscription-based companies and types in 2020

ProfitWell

You’re paying on a monthly basis for on-demand entertainment, and/or one-day shipping. It was clear that segmentation of the customer market and product packaging were two crucial elements for Zenefits moving forward in their strive for determining: What would bring value to our market base, and in what segment of that market?

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The Most Popular Subscription-Based Companies and Types in 2020

ProfitWell

You’re paying on a monthly basis for on-demand entertainment, and/or one-day shipping. It was clear that segmentation of the customer market and product packaging were two crucial elements for Zenefits moving forward in their strive for determining: What would bring value to our market base, and in what segment of that market?

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

Now I want to talk about market segmentation, because when we both started, when I was at Salesforce in the early days and you were building HubSpot, our customers kind of fit one size. Then we both became savvy to this idea of market segmentation. Entertaining. Brian Halligan: He is entertaining.

Scale 49
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SaaStr Podcast #211: The Ultimate Guide To SaaS Pricing From Investors @ Benchmark, Matrix, Upfront Ventures & Operators @ Figma, Snyk and Kustomer

SaaStr

What we learned was that customers don’t like pricing changes forced on them but they are willing to entertain new prices if you give them a choice. In 2010, we made a pricing decision that helped inform a lot of subsequent pricing decisions for awhile.

Pricing 111
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11 Disruptive Innovation Examples (And Why Uber and Tesla Don’t Make the Cut)

OpenView Labs

Video streaming took the entertainment industry completely by surprise, quickly rising from the bottom of the market as a low-cost way for people to watch shows and movies to eventually disrupting the cable industry and driving video rental stores into the ground. Tesla didn’t enter at a low-end or nonexistent market segment.