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25 predictions for SaaS in 2025

Chart Mogul

Polis Pilavas , VP of Engineering at ChartMogul SaaS will shift to real-time personalization, enhancing individual user experiences by learning from every interaction, in an attempt to boost retention, increase satisfaction, and drive growth. Companies will scale faster with flexible solutions replacing rigid legacy systems.

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The Deadly “AI Slow Roll” in SaaS: It May Cost You Everything

SaaStr

You know what I’m talking about: It’s the VP of Engineering who’s “still evaluating Windsurf and Cursor” but says it’s still a little bit early. The mediocre middle of go-to-market teams is about to be hollowed out, leaving only elite relationship builders and strategic consultants at the top.

AI 277
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GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup

Sales Hacker

And then we try to do just a final presentation or some kind of exercise if it’s engineering or coding exercise and then we basically make the offer contingent on references. So start with really making sure the data is in the right format, and we might have to do a lot more work on prompt engineering right now.

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Everything is Sort of the Same at a Given ACV (Annual Contract Value)

SaaStr

But there’s one thing I can tell you in SaaS, at least: Almost Everything Except the Product Itself is Sort of the Same at a Given ACV (Annual Contract Value) Level. You may need solutions architects, more sales engineers, more support. Your engineers can build complex features that only a handful of customers use.

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Startup CTO or Developer

TechEmpower SaaS

But hiring a lead developer, or even a VP of Engineering, can create a gap between the founders and the developers. Closing the Gap: Hiring A Fractional Startup CTO We’re not suggesting that early-stage startups should hire a full-time CTO. Instead, they should consider a Fractional CTO who can help close the gap.

CTO Hire 390
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What’s The #1 Challenge After $1m-$2m ARR?

SaaStr

You can smother customers with love alone in the early days, but as you scale, you need a seasoned customer success team and VP that has done this before. Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be. You’ll need more than 5–6 core engineers to go big.

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Dear SaaStr: What’s The Number One Challenge for Scale-Up Stage Founders?

SaaStr

You can smother customers with love alone in the early days, but as you scale, you need a seasoned customer success team and VP that has done this before. Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be. You’ll need more than 5–10 engineers to go big.

Scale 274