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Weak-Link or Strong-Link Sales Enablement?

Sales Enablement, SaaS and Growth

The sales enablement industry has taken tremendous strides in recent years, but by most measures, it's still a relatively immature function. To fill this "best practices void" and play my part in elevating the role of sales enablement I often take ideas from other fields and apply them to my work at HubSpot.

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Customer Insights to Transform Sales Conversations

Sales Hacker

Sales customer insights. Customer business challenges/opportunities: Issues that customers face or opportunities to improve the way they do things that can motivate prospects to engage. This is important for anyone who prospects or handles inbound calls – could be both inside sales and field sales. and capture them.

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Set Yourself Up for Success with These Podcasts

Sales Enablement, SaaS and Growth

I enjoy the semi-structured format and conversational tone of podcasts, which in my mind makes them more engaging and less scripted than webinars. The calibre of speakers is first rate and a broad range of crucial startup topics, from product right the way through to recruitment and legal are covered. But that’s for another day.

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Startup Sales: Everything You Need to Know About Building Your First Sales Team

Chart Mogul

But sales is the one thing founders cannot oversee — without it your startup will die. there are hundreds of activities you can engage in on a daily basis. there are hundreds of activities you can engage in on a daily basis. But the one thing you must think about is sales. Without sales, your startup dies.

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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

403: Sam Taylor is the VP of Sales and Success @ Loom, the startup that helps you get your message across by making it easy to record instantly shareable videos. As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader.

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Inside Sales vs. Outside Sales: Which Is Best for You?

Sales Hacker

One of the biggest decisions you can make when setting up your sales team is whether to focus primarily on inside or outside sales. They seem to be completely at odds, with one focused on clients with a high acquisition cost and high ACV (annual account value), the other focused on a high sales velocity. Hiring guide.

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SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales

SaaStr

Steve has previously said, “Sales and marketing must be one team.” Where does Steve find common points of tension between sales and marketing? I mean, my career started as a software engineer, and out of frustration, I went into sales. What were Steve’s biggest takeaways from seeing the hyper-scaling at AppDynamics? What works?