article thumbnail

Applications for Reforge’s Spring 2022 Cohort are Now Open

Casey Accidental

A step-by-step system to create, analyze, and communicate a growth strategy of compounding growth loops. Retention & Engagement. A deep dive on how to understand, measure, and improve retention through activation, engagement, and resurrection. Marketing: Marketing Strategy (updated), Growth Marketing (new).

article thumbnail

Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Web Summit Rio 2023: Summary of days 2, 3, 4.

SaaSHolic

Latin America has interesting characteristics that make it a viable place for investment, including a high level of internet penetration and social engagement. The cost of capital has gone up, and digital markets have returned to normal market sizes, leading to a new environment of lower valuations and less money in the market.

article thumbnail

How Intercom helped a bootstrapped SaaS business punch above its weight

Intercom, Inc.

By giving your users the ability to chat directly with your team, not only does it give your team the ability to solve support issues faster , but it allows your users to engage with your company in a much more human way. Making it simple for website visitors to engage with you at the beginning of the sales process is key to conversion rates.

Business 106
article thumbnail

Product-Led Growth (PLG) For Startups

Mucker Capital

If you're generating something that's brand new, like a brand new category, nobody understands about it. In my past roles at ACORN, GitLab, whenever I started as a head of growth, one of the data points I will look into is what's the percentage of new users coming back the second day or coming back second month?

Startup 52
article thumbnail

Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews. Click To Tweet.

article thumbnail

Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews. Tweet this quote.