Tom Tunguz
JUNE 6, 2017
I am most grateful for my work experiences that were apprenticeships. Whether it was Philip who taught me how to write a proper Java function (10 lines or less), or Kim and Scott who are great managers, or the partners at Redpoint who invested a huge amount of time to educate me, those collections of experiences have taught me far more than I could’ve expected.
Sales Enablement, SaaS and Growth
JUNE 5, 2017
In today’s world of data-driven marketing, it’s easy to get fixated on what’s measurable. While leveraging data is both important and smart, I increasingly find myself wondering if we, as SaaS marketers are overlooking the human dimension of marketing in favour of what’s easy to track, analyse and optimise. Undoubtedly, brand building falls into the “hard to measure” category, but as we see within the business to consumer (B2C) world, brand is hugely important.
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Practical Advice on SaaS marketing
JUNE 3, 2017
When they talk about their websites, I find that marketing people fall into two groups: One group thinks their website is awful. The other group is in the midst of re-doing it. They’re unhappy about a lot of things with their website: the way it looks, the number of visitors it attracts, the volume and quality of the leads it collects, and sometimes the number of solutions it sells.
The SaaS Garage
JUNE 8, 2017
Propertybase Acquired by Boston Logic To Expand Client Offerings. Munich, Boston, June 8, 2017, 8:05. Munich-based Propertybase GmbH, a leading software-as-a-service (SaaS) provider for CRM and marketing for the real-estate industry, has been acquired by US firm Boston Logic, the two companies announced today. Financial terms of the deal were not disclosed.
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Tom Tunguz
JUNE 3, 2017
The New Zealand All Blacks are the most successful athletic team perhaps of all time. A rugby outfit whose name originates from the solid black uniforms, they have won 79% of their international matches spanning 68 years. James Kerr followed the All Blacks, interviewed them and distilled his learnings into a book, Legacy. Kerr organizes the book into 15 life lessons, three of which stood out to me.
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