Sat.Mar 14, 2015 - Fri.Mar 20, 2015

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In God we trust, all others bring references

The Angel VC

In the last few weeks I talked to two entrepreneurs who both recently made a hire that didn't work out. In both cases I asked how the reference calls went, and in both cases the answer was that they hadn't done any before hiring the candidate. This made me almost angry, especially because the two entrepreneurs are fantastic founders who could have saved themselves from this costly mistake by following a simple rule: Don't hire people without taking references.

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The 5 Marketing Channels of Great SaaS Companies

Tom Tunguz

Leads are the lifeblood of every SaaS company. As a SaaS startup grows, the limiting factor of the business quickly becomes demand generation. Can the marketing team generate enough leads for the inside sales team to attain their monthly quota? The Marketing team’s mandate is to generate these leads in a cost-effective way and develop a portfolio of lead-generation mechanisms.

Scale 129
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Looking for a SaaS CRM? Check how Patio11 used our software to sell more software

CloseSaaS

Here's a guest post from Patrick McKenzie [[link] He published this epic piece on how to move upmarket from a low-touch sales SaaS into a more rigorous sales process back in December to his subscribers.

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Conquering Mobile: Why Marketers Need to Think Mobile-First, Not Mobile-Friendly

ReSci

This article first appeared on Bronto.com on February 26, 2015 in their Commerce Marketing blog. You can find the original version. The post Conquering Mobile: Why Marketers Need to Think Mobile-First, Not Mobile-Friendly appeared first on ReSci.

Mobile 40
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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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The Forces in Tension in the SaaS Fundraising Market

Tom Tunguz

Over the last 15 months, the typical high growth public SaaS company’s multiple has halved. The chart above plots the average enterprise value to forward revenue multiple for established SaaS companies and high growth SaaS companies. High growth companies peaked in February last year at about 22x forward revenues and have fallen to 11x on March 1, 2015.

Marketing 100

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5 steps to get your first customer [webinar]

CloseSaaS

Our very own ace of sales, Kevin, recently did a webinar for early-stage startup founders. If you want to know how to get your first customer, then this is for you.

Startup 52
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Why sales leaders should fail in front of their team

CloseSaaS

I hate failing. I hate failing publicly even more. Yet, I do it all the time, and so should you if you’re managing a sales team.

Sales 52
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I fired half my team

CloseSaaS

One of the most difficult things I ever had to do as a CEO was to fire half of my team.