Sun.Aug 21, 2022

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Dear SaaStr: What Do You Do To Stop Customers From Abusing Free Trials, Sharing Accounts, etc.?

SaaStr

What are some techniques SaaS companies use to combat trial abuse / people trialling multiple times? My advice: Just let it go. At least for now, and probably a very long time. A lot of things will drive you a bit nuts when you are small: Folks that do repeat free trials. Folks that share accounts. Early customers that got “too good of a deal”. Customers that use a cheaper edition they aren’t entitled to.

Scaling 336
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How Quickly Should You Grow to Key ARR Milestones? The Rule of 56789

Kellblog

Question: what do you call a ten-year old startup with $10M in ARR? Answer: a small business [1]. When you make a list of key SaaS metrics, you’ll rarely find age listed among them. That’s correct in the sense that age by itself tells you little, but when size is measured against age, you get a rough meaure of velocity. It’s a lot like people.

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Top SaaStr Content for the Week: ICONIQ, Marketo, Twilio, Payhawk Just for Starters!

SaaStr

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 10 Things That Always Work in SaaS Marketing. 10 Things I’d Do Differently as a Founder Next Time. Why Some VC Investments Work Out, and Some Don’t.

Scale 264
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25+ Follow-Up Sales Email Templates (and Examples) for 2023

CloseSaaS

Perfect your sales email follow-up messaging and increase conversions with the 8 top-notch email examples provided here—plus bonus content!

Sales 52
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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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How To Analyze & Compare Data Organization Tools

SaaS Metrics

These days data runs the world—and it seems we can never have too much of it. But when we’re bombarded with data we need a way to arrange it so that we can properly understand how that data is working for or against us and what conclusions we can find as a. Read more. The post How To Analyze & Compare Data Organization Tools first appeared on SaaS Metrics.

Data 40