Sat.Mar 09, 2024

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Great Marketing Machines Are Like Costco

Kellblog

I had a lightbulb moment in the car yesterday listening to the Revenue Vitals podcast. It wasn’t a flash of insight so much as a flash of synthesis. I’ve been driving a lot lately, so I also had time to listen to the amazing Acquired podcast, specifically the three-hour episode on Costco. In fact, since I was driving down from Oregon and I loved the material, I listened to it twice.

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Storytelling in Customer Success: Use the Power of Goal Discovery

Sixteen Ventures

The Goal Discovery Framework is an invaluable tool for storytelling in customer success, enabling you to demonstrate value beyond the traditional focus on Return on Investment (ROI). By combining data, storytelling, and this framework, Customer Success Managers (CSMs) can effectively showcase the true value proposition of their product or service. Here’s how to apply the […] The post Storytelling in Customer Success: Use the Power of Goal Discovery appeared first on Customer-centric

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Architectural Aesthetics and Rug Conservation Necessities

SaaS Metrics

Enter the realm of distinguished aesthetics where both architectural designs and meticulous rug conservation entwine to create outstanding beauty. Architecture’s alluring aesthetics continue to shape the fabric of society, while rug conservation remains an essential art, integral to preserving treasured heritage carpets for future generations.

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Beyond Touch Levels: Scaling Customer Success through Appropriate Experience (AX)

Sixteen Ventures

There’s no such thing as a ‘tech-touch’ or ‘high-touch’ customer. There are only customers and their Appropriate Experience (AX). This is the modern take on Customer Success Management that leaders of world-class CS organizations operationalize around. While traditional approaches often relied on revenue-based customer segmentation, leading to inconsistent experiences and inefficiencies, AX prioritizes individual needs […] The post Beyond Touch Levels: Scaling

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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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Mastering the Art of Complex B2B Recurring and Subscription Billing: Account Complexity

Blulogix

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Account Complexity In B2B subscription billing , one of the most formidable challenges businesses face is managing account complexity. Diverse customer accounts, with their unique configurations, organizational hierarchies, and contractual agreements, require a nuanced approach to ensure accurate and efficient billing.

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The Goal Discovery Framework for Customer Success Management

Sixteen Ventures

In the realm of Customer Success (CS), understanding customer goals is the cornerstone of building meaningful relationships and driving long-term value. Traditional customer interactions often involve direct communication, allowing for immediate clarification of needs. As I’ say all the time: No Goals. No Customer Success. Know Goals. Know Customer Success.