Tom Tunguz

AUGUST 30, 2020

How do you tell if your sales team and marketing team are working well together? There’s a simple diagnostic that I’ve come to use. Compare the slopes of marketing’s lead generation efforts to sales’ bookings trajectory. The marketing pipeline trend should be the pipeline for this quarter, pipeline that’s available to close (ATC).

Marketing 343

Marketing Sales B2B Trends 343

SaaStr

AUGUST 30, 2020

Q: As an entrepreneur starting out, is it better to overprice your product or underprice it? For most of us, as we build up our confidence, the best initial pricing strategy to start is the Low End of Normal. Why? It creates the least friction. And you want the least friction possible in sales when you are starting out. What is the Low End of Normal?

Pricing 256

Pricing Scale Enterprise Branding 256

Andreessen Horowitz

AUGUST 30, 2020

[simplecast-embed error="Could not find episode"]. Okay, so we know community is important — whether for developer relations for your platform or just other types of communities — but how do we measure the success of community initiatives and even artifacts … The post a16z Podcast: Measuring & Managing Community Orgs, Developer Relations and Beyond appeared first on Andreessen Horowitz.

Development 145

Development Management Blockchain 145

Kellblog

AUGUST 30, 2020

Reunited with old friend Tracy Eiler on the speaker page. The SaaStr Annual conference was delayed this year, but Jason & crew know that the show must go on. So this year’s event has been rechristened SaaStr Annual @ Home and is being held in virtual, online format on September 2nd and 3rd. The team at SaaStr have assembled a strong, diverse line-up of speakers to provide what should be another simply amazing program.

Churn 87

Churn Retention Benchmarks SaaS 87

Advertisement

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

Payments

SaaSX

AUGUST 30, 2020

Hand writing text and acronym of OKR (Objective Key Results) on chalkboard. Many companies struggle to roll out OKRs for the 1st time. It takes a few OKR cycles to feel like you really hit your stride. So, it’s probably not going to go perfectly when you are just getting started with OKRs, and that’s OK. Here are a few tips to help smooth the path and make it a little easier.

Leadership 75

Leadership Communication Management Strategy 75