Sat.Jul 12, 2025

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Dear SaaStr: My Customer Hasn’t Paid. When is it Worth it to Hire a Collections Agency?

SaaStr

Dear SaaStr: My Customer Hasn’t Paid. When is it Worth it to Hire a Collections Agency to Get The Money? Never. I know it’s frustrating, but if you’ve turned off the app and they still won’t pay, it’s just time to move on. It’s almost never worth it to hire a collections agency in SaaS. Here’s why: It destroys the relationship.

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Behavioral Segmentation in SaaS: Types, Examples + How to Get Started

User Pilot

What’s your primary goal with Behavioral Segmentation? Understanding your main objective helps tailor the approach to user behavior analysis. Increasing new user activation Boosting feature adoption Improving trial-to-paid conversion How do you currently analyze in-app user behavior? The tools you use determine the depth of your behavioral segmentation capabilities.

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The Early Days: 5 Things Vanta Got Right, And 5 It Got Wrong, Getting to First $10m ARR

SaaStr

5 Things Vanta Got Right and 5 They Got Wrong getting to the first $10m ARR When Christina Cacioppo co-founded Vanta in 2017, security compliance was an afterthought for most startups. Fast forward to 2025, and Vanta is valued at $2.45 billion with over 8,000 customers worldwide, having fundamentally transformed how companies think about trust and compliance.

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How Amplemarket Increased Product Adoption 10x and Built an All-in-One Product Insights Engine

User Pilot

What’s the main goal behind your interest in an Amplemarket Case Study? Understanding your primary objective helps us see if a product-led approach could be a better fit than traditional sales outreach for your growth strategy. Improving new user activation Increasing feature adoption Boosting free-to-paid conversion How are you currently guiding new users?

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Airflow Best Practices for ETL/ELT Pipelines

Speaker: Kenten Danas, Senior Manager, Developer Relations

ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!

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How Anthropic Rocketed to $4B ARR — And Why Your B2B Playbook May Already Be Obsolete

SaaStr

When Anthropic hit a reported $4 billion in annual revenue at the end of 1H’25, it marked more than just another AI milestone. It validated a completely new category of B2B growth that’s operating by fundamentally different rules than anything we’ve seen before. Let’s break down the numbers that should make every SaaS founder rethink their growth assumptions: The Growth Trajectory That Breaks Every SaaS Model Anthropic’s Revenue Timeline: 2022: $10M (founding year revenue

B2B 249
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Vibe Coding is the Future. But “Roll Your Own?” That’s More Complicated.

SaaStr

I spent the other deep in vibe coding on Replit for the first time — and I built a prototype in just a few hours that was pretty, pretty cool. Getting into commercial-grade, enterprise-grade shape is different, though. But to start it’s amazing: You can build an “app” just by, well imagining it in a prompt Replit QA’s it itself (super cool), at least partially with some help from you and … then you push it to production — all in one seamless flow.

AI 250