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Unearned Revenue: What it is and What it Means for Subscription Businesses

Stax

When can revenue NOT be counted as revenue? The concept of unearned revenue can easily trip up SaaS companies that offer subscription services and products on a recurring basis. Unlike when selling ordinary products, you cannot recognize the revenue earned from a subscription all at once.

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Is Deferred Revenue a Liability?

Baremetrics

But, if you want to know why, you might need to read a bit more of this article — this article will dive into what are liabilities, what is deferred revenue, and how you need to document these values in your accounting. Sign up for the Baremetrics free trial , and start monitoring your subscription revenue accurately and easily.

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The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

Was it misunderstanding bookings vs. ARR vs. GAAP revenue, was that the issue? With early revenue, you start thinking about churn and scalability of every aspect of the business, including product, infrastructure, customer support, sales and marketing. Mistake #1: Bookings are not revenue. They didn’t make any sense.

Finance 326
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How to Properly Record Deferred Revenue in SaaS

The SaaS CFO

Software subscriptions are the life of every SaaS business. But most SaaS companies I have spoken with are incorrectly recording their most important revenue stream. That is subscription revenue and the corresponding deferred revenue balance. And I don’t blame you.

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Understanding Subscription Revenue

Baremetrics

Subscription revenue can be defined most simply as a model which generates income from customers through recurring fees that are paid at regular intervals. These can be weekly, monthly, or annual payments. Subscription Pricing Models How to Get Subscription Pricing Right The Advantages of a Subscription Revenue Model 1.

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Revenue Modeling for a Subscription vs. Non-Subscription Business

SaaSOptics

Revenue Modeling for a Subscription vs. Non-Subscription Businesses . Revenue modeling. It’s the most difficult aspect of financial planning, especially for startups that don’t have historical data to extrapolate future revenues. Revenue Modeling: Revenue Growth Over Time. See the following example:

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What were the effects on Adobe’s finances when they switched from a licence purchase to a subscription model?

SaaStr

Q: What were the effects on Adobe’s finances when they switched from a licence purchase to a subscription model? Revenue run rate grew from $4 billion in 2012 to an estimated $14 billion in 2020 (!). The post What were the effects on Adobe’s finances when they switched from a licence purchase to a subscription model?

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