OpenView Labs

JULY 12, 2019

I am, after all, a highly data-driven CMO with a background in data science, analytics and other quantitative disciplines. But changes in today’s marketing environment are shifting the way we work with data and our expectations of what it can do. I saw the transition as it happened. I saw the transition as it happened.

Data 52

Data Marketplace as a Service Advertising Branding 52

User Pilot

OCTOBER 26, 2023

The Ansoff Matrix, a popular business growth model, distinguishes 4 key growth strategies: Market development Market penetration Product development Diversification The taxonomy takes two key growth drivers into account: introducing new products or entering new markets. PLG depends on the self-service model.

Acquisition 89

Acquisition Scale Marketplace as a Service Onboarding 89

FastSpring

JANUARY 8, 2019

A type of performance-based marketing in which a business rewards partners (also known as affiliates) for each visitor or customer brought by the affiliate’s marketing efforts. Amazon Marketplace. Selling on the Amazon Marketplace can significantly boost volume through your store. The largest 3rd party ecommerce platform.

Payment Methods 61

Payment Methods Merchant Services Payment Services Outsourcing Services 61

SaaStr

NOVEMBER 21, 2020

Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. And there’s a lot of benefit to running a software as a service, in general.

SaaS Payments 272

SaaS Payments Scale Payment Services Payment Solutions 272

SaaStr

JANUARY 5, 2023

Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). A CFO is a strategic partner serving as a trusted advisor, arbiter of financial data, and guardian against fiscal blind spots. Hiring a CFO. First: Why hire a CFO, anyway? .

Sales Hiring 43

Sales Hiring Acquisition Forecasting Outsourced Development 43

FastSpring

APRIL 13, 2023

Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand. It starts with self service. And he wanted in.

Payment Methods 116

Payment Methods Marketing Payments SaaS Payments 116

SaaStr

JULY 22, 2019

We are the world’s most complete and comprehensive instrumentation platform on the marketplace today, that is cloud-based, that is SaaS-based. And I think it’s especially true of SaaS companies, when you start to think about the fact that everything is a service. We didn’t ever have an on-prem solution.

Scale 180

Scale Scaling Sales Hiring Underperforming Technical Team 180