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Dear SaaStr: From 0 to $10m ARR, At What Point Do We Start Hiring and Whom? From 0 t o $ 10M ARR, the hiring roadmap is critical because every hire has a disproportionate impact on your trajectory. No VP of Sales yetdont even think about it. Marketing : Likely no VP of Marketing yet either — unless.
Keep that customer happy but aggressively find others like them. Use that big customer as a case study to land similar accounts—it works more often than not. Customer Concentration is Definitely a Risk Factor. For every customer you have, there are always another 2-10 just like them. Go find them.
IME, rough order to make hires in: VPM: $0.2m ARR VPS: $1-$1.5m ARR VPCS: $2m ARR VPP: $3m-$4m ARR VPE: $5m-$6m ARR CFO: $10m ARR COO: $20m ARR. He’d found several good First VP candidates, in particular, a strong first head of marketing and a strong first head of product. He asked which to hire first.
Perhaps the single most important thing you can ever do in SaaS, at least after $1m in ARR or so, is hire the best VPs you can. We’ve talked a lot over the years about how not to hire a wrong VP of Sales — 70%+ of the first VPs of Sales don’t make it even 10 months. Check who they hired.
That you absolutely, positively, have to only hire “Rockstars” in your startups. A Rockstar engineer really is 10x better than the next tier. And yet … is it worth waiting 6-9 months to hire a VP that’s a true Rockstar, if you’ve struggled to make the hire? It’s true.
Did you hire a good enough VP? 4 part test: – who great did they hire in the first 60 days? – did they take part of the job off your plate? If they don't pass the 4 part test, they aren't good enough. Hiring your VPs as a founder is tough. – does the team believe?
I thought it would be worth drilling down deeper into each of them, and sharing the learnings and mistakes: 1/ Spending less time fixing things, more timerecruiting senior folks to own them. No one spends enough timerecruiting as it is, after $1m ARR or so. These are all full-time jobs by $1m ARR.
In SaaS, it is recruiting your VPs and management team : SaaS products mostly don’t sell themselves. You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. You’ll need more than 5–6 core engineers to go big. Q: What’s the number one challenge for scale-up founders?
But I think the biggest, #1, mistake successful first-time entrepreneurs in SaaS make time and time again these days is they micromanage too long. I think it’s a byproduct, in part, of the fact that founders are just so much better these days. Engineering. CustomerSuccess and Support.
In SaaS, once you have even a few million in ARR, the #1 challenge is recruiting top-tier VPs and building a truly top-tier management team: SaaS products mostly don’t sell themselves. You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. She can be your CTO forever.
Ok now that some time has gone by I can reflect a bit more thoughtfully here. My top mistakes as a SaaS founder/CEO: Not convincing the very, very, very best VPE I knew to join as our VPE. I had a great CTO, but I also needed a truly great VPE to scale past $10m ARR and deal with all those issues. Selling the company.
You know how everyone says you'll never look and wish you'd kept a bad VP as long as you did? That when you make a mis-hire, you'll always look back and say you should have made a change 3-4 month earlier? A lot of classic SaaStr advice has been how to spot the best potential VPs. When to hire them.
And he made an observation to me that I’d been thinking about for a very long time, but didn’t know how to express. And for the most part, these were incredibly stressful times, when I was very underpaid, overworked, and worked to the bone. Not just being part of something great — but, Being Great.
My general learnings: By 20-30 employees, you should have 1-2 good managers in place such that at least 50% of the company can run based only on weekly staff meetings, 1-on-1s, and “grab me when you need me-s” E.g., a great first VP of Sales that can just handle sales. You spend all your recruitingtime just on VPs and above.
No one has time to have coffee with all of those folks. If you want to increase your odds of getting a deal done: Send the world’s best cold email Create the world’s best deck Have customer references ready to go Don’t play games Be clear on how much you want to raise, when, why, and where you’re at. Hiring someone too junior.
you don't know what to do: 1/ Spend more time w/existing customers. 2/ Hire 1 great VP. Those are good times indeed. But there will be times when almost all of just not only struggle … but are just sort of out of ideas. Spend more time with existing customers. Hire 1 great VP.
Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. The traditional SaaS model doesn’t always scale, and not every company has all the bells and whistles to fund marketing, sales, and customersuccess teams.
As part of the run up to 2021 SaaStr Annual in the SF Bay Area Sep 27-29 , we’re taking a look back at some of our favorite classic sessions. (And You’ll find out tomorrow. Another piece of very, very good startup advice that I’ve given myself a hundred times is the “Do one thing exceptionally well.”
Your VP Marketing sure better have her comp plan tied to the leads or opportunity commits that make the plan work. Your VPCustomerSuccess sure better have her comp plan tied to hitting the upsell, retention, or negative net churn goals. Watch him sweat the lost customers 10x more when money is on the line.
This week on the Sales Hacker podcast, we speak with Kim Rose , VP of CustomerSuccess at Buildium. Kim is a successful executive who spent 8 years out of the workforce. She’s walking us through how to render long-term success in the workforce and add customer value in your career. How’d she do it?
And what we saw along the journey the last couple years was that our customer was changing. They wanted real-time results. And in order to be relevant to businesses that were moving to the cloud we needed to be able to keep pace with what was happening to these customers. They were changing, they were moving to the cloud.
Why is your CustomerSuccess team underfunded, marginalized, and overlooked? Acquisition gets all the glory while CustomerSuccess gets relegated the part of the unsung hero.”. Getting CustomerSuccess the organizational stature it deserves isn’t as hard as you may think.
Pricing is an incredibly important part of any SaaS product’s go-to-market strategy. In a market that requires companies to earn their customers’ business each and every day, it can literally make or break your entire business model. I’ve had roles in almost every function from sales to product to customersuccess.
As part of that, we wanted to look back at some of our most iconic content and sessions. One of the first what How to Hire a Great VP of Sales at the New York Enterprise Tech Meet-Up (thank you to John Lehr and Work-Bench for setting this up). I’m doing this thing for the first time. SaaStr is Turning 10!
I wrote a piece some time ago here, a person favorite, about Our Year of Hell. When a bad hire at a key time, and some confusion on strategy, led us to our worst year ever on a Year-over-Year growth rate basis. At least some times. Triple Down on Your Customers and CustomerSuccess. It’s true.
When is the right time to hire their first sales reps? What are the most common mistakes founders make when hiring their first reps? What can be done to minimize ramp time of new reps? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin.
CustomerSuccess teams arise out of the need to provide high-touch guidance to your most valuable customers – without disrupting your Sales and Support teams. In Intercom’s early years, it wasn’t uncommon to find a support rep looped into a deal or asked to assist with onboarding.
Your VP Marketing sure better have her comp plan tied to the leads or opportunity commits that make the plan work. Your VPCustomerSuccess sure better have her comp plan tied to hitting the upsell, retention, or negative net churn goals. Watch him sweat the lost customers 10x more when money is on the line.
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