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5 Holiday Promotion Strategies for SaaS and Software Sellers to Increase Customer Lifetime Value

FastSpring

The end of the year is the perfect time to show appreciation for your existing customers in ways that build loyalty and boost sales. We asked five SaaS and software companies what they did for existing customers around the holidays. Gift subscriptions work well for MacKeeper, which makes cybersecurity software.

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Step-by-Step Process for Performing a CRO Audit: 8 Steps

User Pilot

Looking to perform a CRO audit for your website and app? Based on the insights you generate, you can create better experiences for website visitors and users, driving more engagement, conversion, and retention. A detailed audit reveals the state of your platforms, showing your weak points and conversion drivers.

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What is Recurring Billing?

Baremetrics

Most SaaS businesses adopt a subscription-based model supported by a recurring payment system. Setting up a recurring payment system can be complicated and requires the right tools to measure, manage, and review payments regularly. Cons for Businesses Using Recurring Billing Does SaaS Have to Be Recurring?

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Subscription Finance: What is Customer Lifetime Value?

FastSpring

However, there’s one metric that doesn’t get as much attention—customer lifetime value. Since most SaaS and subscription-based businesses depend on recurring payments to sustain themselves, it can pay dividends to keep a close eye on lifetime value and customer retention rates.

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What is the SaaS Magic Number and How Do You Calculate It?

Stax

For modern Software as a Service (SaaS) companies, the automobile is replaced by primarily digital and cloud-based solutions and software. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue. What is the SaaS Magic Number?

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Annual vs Monthly Subscription for SaaS Businesses: Weighing the Pros and Cons

Incredo

Whether you are a startup owner, a manager of a growing business or the CEO of an established company, you might find yourself asking questions like “ Should our SaaS subscription model be monthly, annually or both ?” History of the subscription pricing model: From newspapers to the rise of SaaS subscription. Boring, right?).

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13 SaaS Renewals Best Practices For Driving Business Growth

User Pilot

Mastering SaaS renewals’ best practices can transform a routine administrative task into a strategic opportunity to drive customer success and propel your business toward sustainable growth. TL;DR The SaaS renewal process involves a series of actions on/before the renewal date that lead to a customer’s renewal.