Product-Led GTM Strategy: What is It and How to Create One
User Pilot
AUGUST 2, 2024
In most SaaS companies, PLG strategies are developed by a collaborative effort between sales, product, and marketing teams. Customer interactions : PLG emphasizes self-service with intuitive onboarding and in-app support , while traditional sales-led companies prioritize 1:1 interactions with personalized demos and consultations.
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