Remove Customer Lifetime Value Remove Customer Success Remove Marketplace as a Service Remove Onboarding
article thumbnail

Copper boosts retention and productivity with Brightback?

BrightBack

Copper (formerly known as ProsperWorks) is the leading Customer Relationship Management (CRM) for G Suite and recommended by Google's G Suite Marketplace. The company needed a systematic way to identify, segment and assess the reasons customers were canceling. Laser-focused on improving product experience and reducing churn.

article thumbnail

Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Jul 16 – Customer Success Jobs

SmartKarrot

Role: Director of Customer Success Location: Remote, San Francisco Bay Area Organization: OpenComp As a Director of Customer Success, you will build a global customer success organization to support customers from onboarding, activation, and training through to long-term multi-stage renewal and expansions projects.

article thumbnail

Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

The answer lies in your product or service’s value proposition. Here are a few key metrics you can reference to test the efficacy of your acquisition strategy: Customer Acquisition Cost ( CAC ). The costs associated with acquiring a new customer have significant implications on operational decisions in your business. .

article thumbnail

5 Ways Customer Success Automation Can Maximize Your CS Team’s Time

Totango

The challenge of the digital marketplace is to make every customer feel like they are your only customer. Thankfully, the same advances that helped build that digital market also make it possible to provide every customer with personalized service. What Is Customer Success Automation?

article thumbnail

How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

Over the long term, it can also deliver increased revenue, higher customer lifetime value (LTV), and reduced customer acquisition costs (CAC). These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. Already pretty valuable, right?). Reseller Programs. Your mileage may vary.

article thumbnail

Is Customer Retention Management Software Worth It?

Totango

Retaining existing customers is especially important during uncertain economic times, when fewer new customers may be signing on with your service. That’s why customer retention management software is a vital component of your retention strategy.