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Applications for Reforge’s Spring 2022 Cohort are Now Open

Casey Accidental

Cross-Functional Growth: Growth Series , Advanced Growth Strategy , Retention & Engagement , Monetization & Pricing , Experimentation & Testing. Marketing: Marketing Strategy (updated), Growth Marketing (new). Marketing Programs. Growth Marketing.

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Product-Led Growth (PLG) For Startups

Mucker Capital

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.

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Top 30 SaaS Influencers to Follow in 2022

SmartKarrot

One of the top SaaS influencers is Dharmesh Shah , co-founder, and CTO of HubSpot. He is a speaker in top communities on inbound marketing, startups, SaaS companies, etc. Seth writes on content marketing, SaaS marketing, positioning, products, pricing, etc. Dharmesh Shah. Steli Efti. Stewart Butterfield.

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GTM 125: From Flip-Flops to a $500M Exit as CRO, Secrets to Scaling with Martin Roth

Sales Hacker

14:58) The evolution of Levelset’s sales motion and pricing strategy. (29:06) I’m not going to claim to be the founder of Levelset, but that founding team, CTO, VP of customer experience, chief legal, our CFO, who kind of came later, but like that group, everyone stayed with the organization in executive roles the whole time.