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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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Ham and Egg: How Team-Based Selling Boosts Win Rates

Sales Hacker

analyzing how often Directors and Executives are involved in the sales process. Scott pulled the research from Chorus, which reported that over five weeks (~May-June 2020), 88% more directors have been joining calls and 72% more executives are joining sales calls on the sell side.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Before hiring, assess your current needs and hire as your company grows. The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. They also manage finances and supervise one or more engineering teams.

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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

403: Sam Taylor is the VP of Sales and Success @ Loom, the startup that helps you get your message across by making it easy to record instantly shareable videos. As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader.

Scale 177
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10 key lessons SaaStock18 attendees picked up

SaaStock

Which is why you should sign up for the 2 for 1 Insider Sale and get two people for the price of one. Black Holes: these are ideas that take up a lot of company effort while offering poor ROI. If your tool is considered as a commodity (meaning, that it’s an essential part of daily life – like tap water), you have to target 100% uptime.

Scale 103
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SaaStr Podcasts for the Week with Crossbeam and Podium – January 10, 2020

SaaStr

Prior to Crossbeam, Bob founded Stitched, a powerful ETL service built for developers that was acquired by Talend in 2018. Does Bob agree with the notion that channel sales have completely died in the world of SaaS? Where do most startups go wrong both in hiring for partnerships and in the engagements themselves?

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PODCAST 129: The Keys to Building and Scaling a Company from Scratch with Vishal Sunak

Sales Hacker

Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. They sell that product to general councils, operations teams, and deal desks. Subscribe to the Sales Hacker Podcast. They sell that product to general councils, operations teams, and deal desks.

Scale 108