SaaStr

MARCH 7, 2021

5/ Moving from CTO-led -> VPE-led dev team. Most of us hire a VP of Engineering to take over from our CTO because we see the CTO is getting burnt out, or has trouble building a dev team > 8-9 folks, or gets disinterested in solving technical debt, bugs, etc. Hire a VP of Corporate Marketing and then yes, a CMO.

Part-Time VPE 282

Part-Time VPE Sales Recruiting Sales Hiring Scale 282

Unbounce

SEPTEMBER 24, 2018

This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet.

AI Search 73

AI Search AI Artificial Intelligence Content Marketing 73

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. That’s when he realized they would need to find a new way to grow. What is Buffer.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

ProfitWell

JANUARY 24, 2020

Your top subscription news. There’s a huge surge in the content marketing sphere , supplemented by social media madness and competition for eye-catching, compelling ad space. But since marketers today have nearly all the same tools at their disposal, there’s an issue here. Is content marketing dead?

Sales Recruiting 40

Sales Recruiting CTO Hire New CTO Sales Hiring 40

SaaSHolic

MAY 5, 2023

The cost of capital has gone up, and digital markets have returned to normal market sizes, leading to a new environment of lower valuations and less money in the market. Responsible tech in an era of hostile tech Rebecca Parsons, CTO (Thoughtworks.) Web Summit Rio, day 3. apareceu primeiro em SaaSholic.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

SaaStr

DECEMBER 3, 2020

How does Sam think about the relationship between sales and marketing? Are marketing becoming the new sales team with their content being used more and more in the sales funnel? How should the success of marketing be measured? Bret was formerly the CTO at Facebook. Sam Taylor: And so, I met Bret.

Scale 184

Scale Sales Hiring Sales Recruiting Sales 184

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. That’s when he realized they would need to find a new way to grow. What is Buffer.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52