SaaStr

JANUARY 7, 2021

In this episode, David Skok , General Partner @ Matrix Partners , uncovers the crucial step missing when it comes to finding product-market fit for B2B companies, how to set-up your sales team for success early on, and what metrics really matter when it comes to a payback period.

Scale 245

Scale Sales Hiring Scaling B2B 245

Baremetrics

NOVEMBER 9, 2021

Table of Contents. Important SaaS Metrics and Unit Economics Unit economics and SaaS metrics like churn rate will always be important. But when valuing a business, it’s important not to get too hung up on any single metric. That being said, let’s explore what some of the key metrics are and how you can improve them.

SaaS Payments 105

SaaS Payments Technical Review Development Team Review Software Review 105

User Pilot

MAY 24, 2021

With Hubspot Marketing Analytics Software, you can track the complete customer lifecycle, create behavioral events to track user actions on your website and measure the quantity and quality of website traffic on a page-by-page basis. The trend of product-led growth has caused a shift in marketing practices, making way for product marketing.

Growth Marketing 98

Growth Marketing Software Marketing SaaS 98

Baremetrics

FEBRUARY 15, 2022

Payment methods While PayPal and credit cards dominate online B2C purchases in America, the same is not true for the rest of the world. One of the most important ways Shopify Markets helps merchants cater to shoppers around the world is to allow them to use the payment methods popular in their country.

Payment Methods 98

Payment Methods Merchant Services Payment Services Payment Solutions 98

User Pilot

OCTOBER 1, 2020

Show me one person that genuinely enjoys doing product tours and I will PayPal you $10 straight away. Product Tour metrics are purely vanity metrics. This means that whatever marginal gains you get, they may not translate into improving any of the key metrics you’re actually trying to improve with your onboarding flow.

Social Media 116

Social Media Onboarding Education PayPal 116

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

Content Marketing 134

Content Marketing Technical Review Marketing Banking 134

Neil Patel

MARCH 8, 2023

Why Customer Lifetime Value (CLV) Matters Understanding how to measure customer loyalty is increasingly important in today’s competitive market. A key metric you’ll want to keep track of is the customer lifetime value (CLV). You’ll need to figure out two metrics: the frequency of the purchase cycle and the value of each purchase.

Customer Lifetime Value 76

Customer Lifetime Value Payment Methods Payments Payment Features 76