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Here’s What Investors Look for in SaaS Businesses

Baremetrics

Whether you created your SaaS product to help solve a problem you had or because you wanted some extra income, the truth is that your SaaS business is a valuable asset. Running a profitable SaaS business allows you to take control of your own schedule - some would even say your life! Table of Contents. Why Would You Sell?

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What is Customer Lifetime Value?

Neil Patel

Why Customer Lifetime Value (CLV) Matters Understanding how to measure customer loyalty is increasingly important in today’s competitive market. A key metric you’ll want to keep track of is the customer lifetime value (CLV). You’ll need to figure out two metrics: the frequency of the purchase cycle and the value of each purchase.