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Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.
Today’s sponsor is Outreach , the leading sales engagement platform that enables sales reps to humanize their communications at scale, from automating the soul-sucking manual work that eats up selling time to providing action-oriented tips on what communications are working best. We were part of the office of the CTO.
Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years. Roughly 90%.
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And I’ve been building SaaS Companies now for 20 years, so that’s a long time. But after a stint as a consultant I came out to Stanford back in the late ’90s in the dot-com era. They were building time and expense software. And as a hobby we have just launched another SaaS company called ThreeKit.
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In a tougher public market for SaaS commpanies, VCs are pulling term sheets again, and deals are also falling apart again after soft commitments. At least, just that one month during the funding process. Nondisclosure of loans and repayments of founder “debts” from proceeds, and/or other unusual payments to founders or other execs.
Highlights: (08:58) Building the first SaaS product and transitioning to recurring revenue. (14:58) 29:06) The importance of sales playbooks and codifying the sales process. (35:30) They just built the first SaaS product. We owned the long tail of search terms around construction lien rights and payments.
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