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Data Tracking: How to Create A Plan for Collecting and Analyzing Data?

User Pilot

How can you leverage data tracking to get product growth insights ? Analyzing data is the key to achieving customer success and product growth. So let’s find out how to create a data tracking plan to collect and analyze all data relevant to your SaaS business. What is data tracking?

Data 81
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Clearbit’s Matt Sornson on driving growth with data and content

Intercom, Inc.

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. But all too often, companies fall into the trap of using partial or old data to drive major decisions. Companies commonly make the mistake of using expired or partial data from a small subset of users to justify big decisions.

Data 182
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Navigating Your SaaS Transition: 5 Insights From Stardock’s Experience With FastSpring

FastSpring

As the VP and General Manager of the Stardock Software division, Brad led his team through this process and has learned some valuable lessons about doing it as strategically and easily as possible. Tax compliance, include calculation, collection, and remittance of VAT and sales taxes. What do you do in all these different scenarios?

Payments 144
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Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. Proximity to customers helps too.

Scale 201
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Why are Customer Data Platforms (CDPs) not enough?

CustomerSuccessBox

If you’re a SaaS firm, providing an extraordinary customer experience is what you should be focusing on. To attain that goal, you need- DATA! You need advanced analytics on customer data and their behaviors. But the real question here is- Is a dedicated Customer Data Platform (CDP) enough for that purpose?

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How to get ISO 27001 certification for SaaS companies

Audacix

Remember, ISO 27001 accreditation along with GDPR compliance and other such certifications, is considered an international standard for proving that your business objectives align with the security requirements of interested parties, eg. your enterprise customers. Table Of Contents What is ISO 27001 certification?

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Drata’s CEO Adam Markowitz on creating a culture of cyber security

Intercom, Inc.

There are enough stories of data breaches and cyber attacks to chill even the savviest security engineer to the core. Cyber security and compliance, it turns out, is in demand. Suddenly, the team got to know SOC 2 Reports all too well and realized just how burdensome and unscalable it could become, especially for high-growth startups.

Scale 211