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How Windsurf / Codeium Built a Billion-Dollar AI Company and a Winning Sales Machine

SaaStr

5 Key Learnings from Scaling from 3 to 75 Go-To-Market Team Members in Less Than 12 Months The latest SaaStr CRO Confidential is out and Sam Blond did a great deep dive with Graham Mareno, VP of Worldwide Sales at Codeium. Create Compelling Economic Incentives For sales talent, compensation is critical.

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Dear SaaStr: How Much Equity Do You Give to Employees at Different Stages of Growth?

SaaStr

Pre-Seed / Seed Stage (Pre-Revenue or <$1M ARR) At this stage, you’re compensating for high risk with high equity. Equity becomes less of a motivator, and cash compensation takes precedence. For example, a VP of Sales driving ARR growth might get closer to 1%, while a VP of HR might be closer to 0.3%.

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The Top 10+ Questions to Ask a VP of Sales / CRO During an Interview (with New Cheatsheet)

SaaStr

One of the classic original SaaStr posts was on the Top 10+ Questions to Ask a VP of Sales Candidate. It’s a different world today, AI-fueled, often distributed and hybrid, and with inflation both in titles (CRO or VP Sales) and compensation expectations. Use this updated script for hiring that first VP of Sales.

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SaaS sales for startup leaders

Chart Mogul

So read on, and hopefully, your SaaS sales journey will be less about trial and error and more about steady progress toward success. Whats important to note is that each model targets a distinct customer persona and, therefore, has a unique approach to the customer journeyfrom brand awareness to sales and, ultimately, conversion.

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How to create more effective job descriptions for customer success and professional services roles

ChurnZero

This is a guest article by Swati Garg , founder and CEO, Melo Associates , and Lindsay Lynch , senior recruitment consultant, Melo Associates , a recruitment firm focused on customer success hiring for SaaS and tech companies nationwide. 2+ years of experience specifically in a customer success or account management role.

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CRO Confidential: How Codium Built A Billion-Dollar AI Company and a Winning Sales Machine with VP of Worldwide Sales, Graham Moreno

SaaStr

In our most recent episode of CRO Confidential , hosted by Sam Blond , Graham Moreno , VP of Worldwide Sales at Codium, shared invaluable insights on what drove this growth, the challenges they faced, and how other SaaS companies can replicate this success. Key Growth Drivers 1.

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Sales In The Age of AI: The Playbook from The CROs of Databricks, Windsurf, Perplexity and Owner

SaaStr

Sales in the Age of AI: Top 10 Learnings from the CROs of Databricks, Windsurf, Perplexity and Owner We’re recently done A+ SaaStr deep dives with the CROs / VPs of Sales from Perplexity, Owner, Databricks, and Windsurf. It’s no longer enough to have great sales skills—candidates must demonstrate active AI fluency.

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