Cloud Market Segmentation Marketplace as a Service 
SaaStr
JULY 22, 2019
We are the world’s most complete and comprehensive instrumentation platform on the marketplace today, that is cloud-based, that is SaaS-based. And I think it’s especially true of SaaS companies, when you start to think about the fact that everything is a service. We didn’t ever have an on-prem solution.
User Pilot
JULY 31, 2024
This means broadening your target market by offering an existing product to new markets. Market expansion can go either of two ways. The first involves opening up your product to new market segments. The second involves bringing your product to international markets where it originally didn’t exist.
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SaaStr
JUNE 16, 2020
So that’s going to require solutions that are cloud based that you can spin up in a matter of days or weeks versus a matter of months or years. I was an account executive covering financial services vertical and covering in New York. And so, I remember being in New York and the whole market was melting down.
SaaStr
NOVEMBER 21, 2020
Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. And there’s a lot of benefit to running a software as a service, in general.
User Pilot
OCTOBER 26, 2023
The Ansoff Matrix, a popular business growth model, distinguishes 4 key growth strategies: Market development Market penetration Product development Diversification The taxonomy takes two key growth drivers into account: introducing new products or entering new markets. PLG depends on the self-service model.
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