The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long
SaaStr
JULY 26, 2022
But beyond all the other Pros and Cons of SMB vs enterprise, there’s one looming issue with SMB SaaS: Churn. Endemic churn. The type of churn you almost can’t do anything about. SMBs don’t really budget for much, so if the business goes down, software purchases often go down very quickly too.
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