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5 lessons learned starting a new team within our sales organization

Intercom, Inc.

A little over a year ago, I got the opportunity to start a new team within our sales organization – a team of Relationship Managers dedicated to growing our current customers at scale. To do the first, we had to hire, train, and write a playbook – the building blocks of any team. Relentlessly measure impact.

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Help desk metrics: Elevate your customer support with the right insights

Intercom, Inc.

But with so much data to consider, how can you define the help desk metrics that matter for your team? This can empower teams to take strategic action to improve their overall support experience for customers. This metric represents the average amount of time it takes your customer support team to settle a case once it’s opened.

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Surfboard founder Natasha Ratanshi-Stein on riding the wave of planning software for support

Intercom, Inc.

Scaling a support team is challenging enough as it is. You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. For Natasha, the answer is a resounding yes.

Scale 206
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Keep your Team Aligned on Revenue Goals

Chart Mogul

As teams grow, it gets harder to rally around key goals. We both noticed a similar pattern: alignment on key metrics breaks as headcount grows: More teams means more silos in processes and tools used to follow metrics. As you grow, complexity will increase and new departments, teams, initiatives will require focus on new goals.

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Keep your team aligned on revenue goals

Chart Mogul

As teams grow, it gets harder to rally around key goals. We both noticed a similar pattern: alignment on key metrics breaks as headcount grows: More teams means more silos in processes and tools used to follow metrics. As you grow, complexity will increase and new departments, teams, initiatives will require focus on new goals.

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Product User Segmentation: What Is It and How To Implement Segmentation in Your SaaS Product?

User Pilot

You can use product usage data to develop an effective marketing strategy, improve products, retain customers , as well as to accelerate customer adoption. You can also learn why different segments churn more often and fix the issue. Win back churned customers. Churn cancellation survey example. Job Titles. Geographic.

SaaS 98
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There’s more than one path to $100 million

The Angel VC

While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. The main reason is that your customer acquisition costs are highly front-loaded.