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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

To be effective, a startup’s pricing strategy must align with its marketing case studies, website messaging, PR releases and sales pitches. Second, annual contracts often include terms that require pre-payment up-front which rewards the startup with lots of cash to grow faster. First, revenue becomes much more predictable.

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ServiceTitan: Benchmarking the S1 Data

Clouded Judgement

To supplement our Core product and provide an even higher level of functionality, we offer our Pro products, which provide value-additive capabilities such as Marketing Pro, Pricebook Pro, Dispatch Pro and Scheduling Pro, as well as our FinTech products, which include payment processing and third-party financing solutions.

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5 Interesting Learnings from Squarespace at $700,000,000 in ARR

SaaStr

Perhaps the most interesting thing is just how similar both these website-builder-plus-ecommerce companies are. It’s growing at the same rate (~30%), booming from ecommerce (+78% for Squarespace, +60% for Wix). Monetizing ecommerce via subscriptions, but not payment processing. 85% NRR.

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2Checkout vs. Stripe vs. FastSpring: Comparing Payments, Taxes, and Platform Features (+ Pricing)

FastSpring

TL;DR : Stripe markets themselves as a payment services provider (PSP), 2Checkout is a payment service provider with an upgrade option to make them your merchant of record (MoR), and FastSpring is a comprehensive merchant of record from the outset. Payment Gateways , Payment Processing , PSPs, MoRs — What’s the Difference?

Payments 160
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SaaS Payment Processing: 10 Questions to Ask When Comparing Solutions

FastSpring

What makes a company choose one SaaS payment processing provider over another? For example, at FastSpring, we have a lot of data about online shopping carts. But we wanted to hear directly from technical founders and software developers about what you look for in a SaaS payment processing service. Is it the interface?

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Scaling The Top SMB SaaS Companies: What It Takes with GGV Capital Managing Director Jeff Richards and GGV Capital Partner Tiffany Luck (Pod 647 + Video)

SaaStr

The SMBTech economy is very different from enterprise software, and there is massive opportunity to capture it. Rewind The Clock — How Did We Get Here Most small businesses in pre-2010 didn’t have computers in their store or restaurant. Everyone was stuck in place and online was the answer. Most didn’t even have internet.

Scale 245
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What The Downturn Will Probably Look Like in SaaS

SaaStr

What we learned from ’08-’09 in SaaS: First, SMB churn went through the roof — as SMBs went under much more quickly and often. The first thing SMBs did was look at their credit card payments and cancel everything they could. Anyone processing a lot of SMB and credit-card deals saw churn probably double.