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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Google, Apple and HubSpot are just three examples of industry-leading companies which use mental models to aid quick decision-making. The table below shows the impact of mental models on decision-making: Decision-Making. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

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Ideation, Creation, Iteration: How to Align Sales and Marketing Content Output

Sales Hacker

We get the best results when both the sales and the marketing teams’ content is based around the customers and their desired outcomes. We can’t do this without a shared effort from Sales and Marketing running customer development and jobs-to-be-done interviews. Alex is the boss. Use content to get them there.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

The Pirate’s Guide to Sales. The Sales Acceleration Formula. Mastering the Complex Sale. Sales Development and Prospecting. The Sales Development Playbook. Outbound Sales, No Fluff. Sales Engagement. Sales Engagement. Sales Enablement. The Sales Enablement Playbook.

Scale 141
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SaaStr Podcast #395 with UserTesting CEO Andy MacMillan

SaaStr

What does it take to scale a sales team successfully? Should one hire sales reps 2×2? How does Andy think about hiring sales reps from adjacent companies and industries? I’ve heard so many good things from Kobie, now at Upfront, and then also the team at Openview. How does Andy think about discounting?

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5 Ways to Build your SaaS Channel Partner Strategy in 2020

SaaSX

Don’t entrust your product to a third-party representative unless your current business model can stand on its own two feet all by itself and, perhaps more importantly, can prove its own viability. Proven techniques for training: Onboarding a new partner means you’ll effectively be onboarding an adjunct sales team.

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SaaS Pricing and Packaging: What to Do When Things Go Wrong (And How to Avoid Disaster)

OpenView Labs

The situation was this: our engineering team was constantly innovating and adding new functionality. My job, once the bad feedback started coming in, was to figure out what the less vocal customers were thinking and propose a plan to move forward. Like any core piece of your business, pricing requires regular, intentional attention.

Pricing 61
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PODCAST 131: Data, Set, Match: How to Build a Two-Sided Marketplace to Drive Revenue with Ryan Walsh

Sales Hacker

Managing a technical team as a non-technical person [24:13]. Sales enablement is easy. Okay, it’s not that easy, but Sapper Consulting has built REGIE to keep the promise of sales enablement alive and keep your team doing what they do best, which is winning. Ideas Ryan finds transformative [29:33].