article thumbnail

Why You Should Consider Eliminating the Title “Implementation Consultant” from Your Startup

Kellblog

Before proceeding, let me say that if you have a low-touch, high-velocity, easy-adoption business model — and the product to go with it — then you don’t need to read this post [3]. A sales enablement app, it’s training your first reps. For example, one company had a CAC of 4.0,

article thumbnail

SaaStr Podcast #395 with UserTesting CEO Andy MacMillan

SaaStr

Andy MacMillan: I spent five years at Oracle in the Fusion Middleware Group, working in Thomas Kurian’s org and ended up hopping over to Salesforce to learn the SaaS business model and ran a business inside of Salesforce for a while. So first off, have an incredible sales enablement function, helping you ramp, wrap.

Scale 217
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ideation, Creation, Iteration: How to Align Sales and Marketing Content Output

Sales Hacker

Depending on the funnel stage, develop either marketing content or sales enablements to fill the gap. One of the easiest ways to align your sales and marketing teams is by having them follow that metric. I stated that the piece was specifically for sales in the title, but it’s still too broad.

article thumbnail

SaaS Pricing and Packaging: What to Do When Things Go Wrong (And How to Avoid Disaster)

OpenView Labs

With pricing and packaging being such an influential part of any SaaS business model, how do you assign responsibility for this aspect of your product? The key difference between self-service and sales-enabled pricing is the flexibility you have when it comes to transparency. Pricing accountability isn’t a one-person job.

Pricing 61
article thumbnail

Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Put simply, enduring companies have moats which defend their business model - they are a competitive advantage. There are many examples of businesses with moats and they’re characterised as being difficult to replicate (which is why they’re desirable) - below are several examples: Moat. Subscription business model.

article thumbnail

19 SaaS Predictions For 2021 and Beyond

OpenView Labs

Teams are starting to ramp back up, and the next chapter of inside sales is a little wild. In 2021 we will start to see the convergence of product led growth, remote sellers, remote buyers and sales enablement technology that tracks EVERYTHING. Focus on more flexible business models.

article thumbnail

Top 10 Tools to Get Your App PLG-d

Frontegg

This philosophy applies to both low and high touch business models, where the vendor has to eliminate all potential usability problems that may arise. These tools, besides their functional prowess, harvest data to create sales enablement information, intent metrics, and other valuable insights.