OpenView Labs

MAY 5, 2021

The answer likely depends on your market segmentation, as freemium may ease adoption friction for SMB/mid-market companies. Are you targeting enterprise or mid-market/SMB? Often, if you ask an open-source salesperson who their primary competitor is, they’ll say DIYers—and it’s totally true.

Business 52

Business SMB Scale DevOps as a Service 52

SaaStr

OCTOBER 31, 2019

I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment. Contrast that with companies that might also sell into the SMB segment of the market where the ASPs, the average deal sizes are lower.

Cloud 101

Cloud Scale AWS Machine Learning 101

SaaStr

JUNE 16, 2020

Adnan Chaudhry: And at first, I just want to acknowledge that we’re going to talk about the business models of some of our broader customers, some of the things Salesforce is going through. It’s a business crisis. It’s the SMB space. That’s where we put all of our responses to the market.

Sales Hiring 158

Sales Hiring Scale SaaS Payments Payment Services 158

How SaaS Works

OCTOBER 25, 2019

This may sound obvious, but even the best lead generation techniques end up with leads that simply aren’t in the market for your product category. Target market segment ?—?Does Does a lead work for a company in your target market (e.g. Does a lead have a job title in your target customer segment (e.g.

Sales Funnel 40

Sales Funnel SaaS Government Market Segmentation 40

Sales Hacker

SEPTEMBER 11, 2018

We’re a firm that really focuses on team first, and the people, because we believe that people are the ones that build businesses, and people are the ones that shape markets, rather than the other way around. There Is No Optimal Deal Size Or Customer Segment. That’s one.

Scale 42

Scale SaaS Investment Construction 42

SaaStr

MAY 2, 2019

People who invest in you eventually want to see their money out, that means that this is a business model. That is a business model. Let’s be, in our case we were pivoting or expanding from an SMB oriented business towards an enterprise, let’s show some traction in that direction before we really commit to it.

Scale 144

Scale Business Sales Hiring CTO Hire 144

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. Hila is a mentor with Mucker Capital.

Startup 52

Startup Scale CTO Hire Outsourced Development 52