Business Model CTO Hire Market Segmentation SMB 
Mucker Capital
APRIL 6, 2023
Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. So those are things to think about.
SaaStr
MAY 2, 2019
Now scaling the business means different things depending kind of where you are, what you have, but certainly in our case and I think in the majority of cases, it means scaling the team. That means lots and lots of hiring and I don’t want to say firing, we did fire anyone, but people get reshuffled, you know? We did not. Absolutely.
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