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5 Tips for Effective Marketing Segmentation

Nimble - Sales

Thanks to market segmentation, organizations can better understand their target audience, determine the potential value of the product for this market, and plan the customer journey for each segment of their audience. The post 5 Tips for Effective Marketing Segmentation appeared first on Nimble Blog.

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Unique Ways to Use the B2B SaaS Business Model to Leverage Your Business’s Revenue Growth

Subscription Flow

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. Unique Ways to Use the B2B SaaS Business Model to Leverage Your Business’s Revenue Growth 1.

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The 6 Most Common Mistakes Founders Make When They Are Just Starting to Scale Revenue

SaaStr

One of the biggest mistakes I see after $1m in trying to enter new market segments, new verticals, where you have zero traction. It’s one thing to invest in an area where only 5% of your business is today. Bad operational model / misunderstanding the burn rate. Leave the pipedreams for $100m in ARR.

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Customer Segmentation Models: A Smarter Approach

Baremetrics

Value-based: This segment is grouped by the economic value the group seeks. Needs-based: This grouping is defined by each segment's particular needs. More sophisticated market segmentation strategies look at a combination of these models, or they mix and match criteria to come up with in-depth marketing insights.

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Customer Retention vs Acquisition Cost: Which One Should You Focus?

User Pilot

You should put more focus on acquisition than retention when you’re launching new features /products or aiming to expand your customer base, or when the market share or churn rate is low. Customer retention requires more focus when you have high churn rates , high acquisition costs, and a business model reliant on recurring revenue.

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Stop Following These 10 Terrible Pieces of SaaS Advice with SaaStr Founder Jason Lemkin (SaaStr Podcast 682)

SaaStr

PLG aren’t magic letters that fix a broken business model. Freemium isn’t a marketing strategy. Many people think it’s cheaper than a sales or marketing-led initiative, and it’s the wrong way to do it. It gets challenging to get more than 10,000 customers within any market segment. Or let’s go PLG.

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Pricing Transformations In 2021

OpenView Labs

If your pricing model is locked into a financial or subscription management system that makes it difficult to modify, or if your internal process for modifying your pricing is burdensome, then you are at a significant disadvantage. Many companies are shifting from resilience to adaptation, which means that business models will be changing.

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