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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale. There are exceptions: Oracle’s database, Tanium’s security product, Workday’s human capital management software. Application software companies typically sell seats.

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Customer Churn 101: How to Identify and Address It

User Pilot

Send a generic email campaign Trigger an in-app message or guide Wait for them to contact support You’re on the right track to understanding and reducing customer churn. Userpilot can help you understand user sentiment, identify friction points, and build in-app experiences that guide users to value. Take Attention Insight.

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The Ultimate Guide to Online Payment Processing

Stax

Customers in this age of instant gratification always expect a smooth and seamless online payments experience. As a business owner, you must have a clear understanding of how online payments processing works to be able to create a hassle-free checkout process that will keep buyers coming back to your eCommerce store.

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Credit Card Processing for Small Business: Everything You Need to Know

Stax

Whether you are starting a new online store or looking to grow your existing brick-and-mortar small business, you must make provisions for accepting credit card payments. In this article, you will discover all you should know about credit card payment processing for small businesses.

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How to Grow a Roofing Business: An Expert’s Insights

Natalia Luneva

Implementing efficient tools like CRM and estimating software streamlines operations and improves customer experience. Training and retaining a skilled, motivated crew helps in maintaining quality and scaling your business. Also, include your business in local directories and on platforms like Yelp, Angi, and Houzz.

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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

This is part two of a three part series on sequencing business models. Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. This essay is a collaboration with Gilad Horev.

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How pricing strategy helps shape your entire business model

Intercom, Inc.

The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. Gaining new customers.