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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy. Funneling time, energy, and resources into developing a stellar customer acquisition strategy is only helpful if it’s designed with your target market in mind.

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14 Real-Life Product Adoption Examples for Every Stage of The Customer Journey

User Pilot

Becoming aware of the product's existence through branding and marketing campaigns. Here are real-life product adoption examples from successful companies for each stage: Using social media ads to expand brand awareness, like Slack. Becoming aware of the product's existence through branding and marketing.

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How to Create a Persona in 4 Steps: A Guide with Template & Examples

User Pilot

This manager wants to better understand how users use their product so they can align users’ needs with product development and increase business revenue. For example, the software developer persona may be critical for a product handling API integrations while accounting for only 2% of your user base.

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What Not to Do in B2B Sales — 7 Signs You’re About to Kill the Deal

Sales Hacker

There’s a general tendency among most frontline sales teams to sell to enterprises and become the next Salesforce. But only if you have the capacity or if your product is specially developed to solve their problems. A few months back, our marketing team was considering buying a tool for organizing our blog editorial calendar.

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Voice of the Customer (VoC): Beginners Guide on How to Collect Data Plus Best Practices

User Pilot

collecting and analyzing VoC data, helps your Customer Success team improve the user onboarding process. collect VoC data outside the app with customer interviews, online surveys, social media listening, product reviews, customer website behavior. What is Voice of the Customer (VoC)? So how exactly do you plan a VoC program?

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Customer Satisfaction: Benefits, Examples & Importance

Neil Patel

Customer satisfaction is a measure of how people feel when interacting with your brand. Every brand, no matter how successful, wants to improve customer satisfaction. Increase Brand Loyalty. consumers who love a product or brand would ditch it after several poor experiences. Never take your customers for granted.