Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. What is Buffer. Established in 2010, Buffer hardly needs an introduction.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. What is Buffer. Established in 2010, Buffer hardly needs an introduction.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

ProfitWell

DECEMBER 6, 2019

Plus, the Product Marketing Alliance drops the Product Marketing Salary Survey. Your top subscription news. Product marketers: move west. The Product Marketing Alliance dropped the Product Marketing Salary Survey. Because we know digital marketing cannot be ignored.

Scale 43

Scale CTO Hire Sales Hiring New CTO 43

ProfitWell

JANUARY 2, 2020

The subscription economy has shifted the power balance in favor of the customer. Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. That’s what makes subscription sales so difficult.

B2C 52

B2C Subscription Payment Features Payments 52

SmartKarrot

OCTOBER 29, 2021

Responsible for recurring revenue in SaaS-based economy dealing with renewals and expansion. In the SaaS-based economy, subscriptions are like gold as they can help you generate revenue regularly. A CCO can train the customer-facing departments with adequate soft skills to maintain a positive brand image in front of the customers.

Customer Success 10

Customer Success Part-Time CTO CTO Scale 10

OpenView Labs

JULY 2, 2020

New for 2020: SaaS Pricing and COVID-19. The 2020 SaaS Product Benchmarks Report. In this brand-new report, we finally answer the question “Freemium or free trial?” ” The data also shows that before COVID-19 impacted the market, the product led growth index and SaaS index were trading at similar rates.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Chart Mogul

JULY 1, 2020

Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. User Interviews is an example of a product born out of customer discovery interviews. Intuit regularly conducts customer development interviews to test design changes and new features.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76