Remove Branding Remove Marketplace as a Service Remove Metrics Remove Sales Recruiting
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What Are Influencer Engagement Marketplaces (and How to Use Them)

Neil Patel

Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. Influencer marketplaces can help you do just that, so let me show you how they work. For sales-based companies, influencer marketing could be a promising alternative. The upshot?

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The B2B Marketplace Funding Napkin 2021

Point Nine Land

What does it take to raise capital, in B2B marketplaces, in 2021? Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. This year, we’re shaking things up with our first ever B2B marketplace napkin! What does it take to raise capital, in B2B marketplaces, in 2021?

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5 Steps to Minimize Risk in Your Affiliate Program

FastSpring

Control Recruitment. The most effective way to manage risk inside of an affiliate program is to stop it before it starts. It is also understandable if a proactive only recruitment plan may not be realistic. The percentage of returned sales from a partner is higher than your regular rate of returns. Monitor Activity.

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Six Reasons You Should NOT Create a Category

SaaStr

Customers of category creators benefit from a company in the marketplace seeking to help them solve complex problems, get promoted and self-actualize in their own lives and career journeys. What’s a sample job description that I can use to recruit talent? But make no mistake — successfully creating a category is extremely hard.

Scale 110
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SaaStr Podcasts for the Week with G2 and Gorgias — September 27, 2019

SaaStr

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Before Hubspot, Ryan was Head of Marketing @ Salesforce (APAC) where he led his team to achieve 227% YoY net-new sales sourced through marketing.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. Over the past few years, Gainsight has grown its revenue more than 1,000% and increased its customer base with brands such as Adobe and Workday.

Scale 112
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How to Work With a Consultant: The Ultimate Guide

Neil Patel

In a nutshell, they can give you expert opinions, analysis, and recommendations that can help ensure a more objective-based approach to grow your business and maximize sales – all at the same time. Questions about KPIs and metrics for performance measurements. You can also select a freelancer profile from these marketplaces.