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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably than any other way. You have to leverage existing behaviors that the market already understands so that you don’t need to educate users.

Scale 169
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Six Reasons You Should NOT Create a Category

SaaStr

Customers of category creators benefit from a company in the marketplace seeking to help them solve complex problems, get promoted and self-actualize in their own lives and career journeys. Customers Are Initially Interested in Education, Not Your Product. What’s a sample job description that I can use to recruit talent?

Scale 111
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Customer Insights to Transform Sales Conversations

Sales Hacker

Sales customer insights. This is important for anyone who prospects or handles inbound calls – could be both inside sales and field sales. For example, a minimum number of maintenance technicians would be critical if you sell a field service app. Persona insights and intelligence. Example job titles. Specialist knowledge.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. Prospective customers have to be educated. This is episode six of Scale , a brand new podcast series on moving from startup to scale up.

Scale 112
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Vertical SaaS vs Horizontal SaaS: 8 Differences and Similarities

Stax

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. Some examples of niches targeted by vertical SaaS providers include healthcare, eCommerce, finance, and education.

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20 Secrets to Boost Your Facebook Organic Reach

Neil Patel

Many people use social media solely for brand awareness. You need to attract potential buyers and funnel them into your sales funnel. It’s a social platform and your brand needs to have a human touch. Don’t Just Promote Products and Services. Have a Strong Brand Presence. Post your team photos like Zappos.

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7 Best Self-Service Software Tools For SaaS

User Pilot

Having a hard time choosing the perfect customer self-service software? This article covers: Key benefits of the self-service method. TL;DR Customer self-service software is any tool that can empower your customers to access help resources and troubleshoot issues independently. You clicked on the right guide.