Casey Accidental

FEBRUARY 8, 2022

Cross-Functional Growth: Growth Series , Advanced Growth Strategy , Retention & Engagement , Monetization & Pricing , Experimentation & Testing. Marketing: Marketing Strategy (updated), Growth Marketing (new). Marketing Programs. Growth Marketing. Marketing Strategy.

CTO Coach 52

CTO Coach CTO Hire New CTO Scale 52

SaaStr

SEPTEMBER 26, 2019

So you were the first sales hire. Talk to me about the sales hires that you made back in the early days and talk to me about how it changed through the different stages. So my first sales hire was beginning of 2015. The very first few sales hire are I would say not your typical reps. Laura Bilazarian : Awesome.

Scale 136

Scale Sales Hiring Sales Recruiting Technical Advisors 136

SaaStr

FEBRUARY 15, 2023

It starts at the beginning when someone interacts with your brand.” – Kim Walsh Hiring and collaboration for growth The product marketing team is the first function to hire for. Product marketing takes care of messaging, positioning, understanding the customer and buyer persona, and more.

Scale 182

Scale Sales Hiring CTO Hire Scaling 182

Intercom, Inc.

JULY 21, 2022

Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Mucker Capital

APRIL 6, 2023

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. If you're generating something that's brand new, like a brand new category, nobody understands about it. In my past life as a growth marketer, we did a lot of testing.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews. Click To Tweet.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews. Tweet this quote.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52