User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments

Chart Mogul

JUNE 24, 2021

When you use this strategy, customers avoid any sticker shock at checkout or after payment since they see the price they’ll pay upfront. For subscription apps like Headspace , a global audience is part of their growth ambition. Do we need separate goals and benchmarks for each region?

Pricing

User Pilot

JULY 6, 2023

You know there’s no one-size-fits-all solution. TL;DR SurveyMonkey is a feedback software that can build multiple types of surveys including employee engagement, Net Promoter Score , customer satisfaction surveys , product testing, and event feedback. So you need to find the tool that works for your unique goals and needs.

Payment Solutions

User Pilot

MARCH 9, 2023

The key causes of customer churn are poor customer support , buggy product, wrong product-market fit, bad user experience, poor onboarding process, high pricing, and long time-to-value. Proactively reach out to dissatisfied customers with personalized solutions. What is customer attrition? What causes customer attrition?

Underperforming Technical Team

User Pilot

OCTOBER 5, 2023

Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers. In short, how much you charge affects how easy it is to attract new customers on the one hand and how much revenue your product generates on the other. And act on the insights!

SaaS Payments

User Pilot

JANUARY 15, 2021

This post will help you wrap your head around the main concepts in product analytics, and how to implement them to grow your product! Here are the need-to-know takeaways: What is Product Analytics? It’s the tools and methods you use to understand user behavior within your app. Why is Product Analytics important?

SaaS Payments

SaaSX

FEBRUARY 28, 2021

For many startup software companies (and their founders), an early capital-efficient approach to growth can make a huge difference in the long run. Ah…you know there can’t be a B2B software article that doesn’t mention churn, right? Payment Terms. It doesn’t really apply to startups. Churn Rate.

Payment Solutions

Baremetrics

JANUARY 24, 2021

The benchmark customer churn for SaaS for SMBs is 5%. To describe further our product’s situation, here’s what we already had in place: An email onboarding sequence for new customers that walked them through key steps of getting set up on the system. This would enable us to increase the overall value of the system to customers.

Churn

Baremetrics

JULY 30, 2021

Within their platform, users can manage various aspects of their online customers such as subscription, recurring billing, invoicing, payments, accounting, taxes, and more. By integrating directly with your payment gateway, such as Stripe, Baremetrics pulls information about your customers and their behaviour into a crystal-clear dashboard.

Systems Review

User Pilot

OCTOBER 30, 2023

TL;DR User behavior analytics (UBA) is the monitoring, gathering, and analyzing of user actions and data using monitoring systems, allowing you to acquire useful insights into your users’ desires, concerns, and challenges.It Which specific aspects of your website or app frustrate them?

Payment Solutions

User Pilot

OCTOBER 30, 2023

Basically, every user interaction is an event, and this can be everything that the user does in the app or on the website, for example, clicking on a button, completing a form, viewing a page, closing a pop-up window, etc. With Heap, you can track user interactions in real time across all touch points within your product.

Payments

User Pilot

OCTOBER 30, 2023

With Heap, you can track user interactions in real time across all touch points within your product. Pendo is a product adoption platform that lets teams monitor product usage, analyze user behavior, and publish in-app guides. The no-code solution focuses on increasing user engagement and driving feature discovery.

Engagement

User Pilot

OCTOBER 30, 2023

TL;DR User analytics is the process of capturing and analyzing user behavior within your product. This helps to understand how different segments act in-app, identify friction and drop-off points, and make data-driven decisions. With Heap, you can track user interactions in real time across all touch points within your product.

Payments

User Pilot

FEBRUARY 7, 2024

This guide will go over what the free trial conversion rate is, why it’s important to track, how to calculate it, what a good benchmark is, and the factors that influence it! An opt-in free trial allows users to experience the product for a limited time without sharing their payment details. Evaluating PMF.

SaaS Payments

User Pilot

OCTOBER 30, 2023

With Heap, you can track user interactions in real time across all touch points within your product. Pendo is a product adoption platform that lets teams monitor product usage, analyze user behavior, and publish in-app guides. The no-code solution focuses on increasing user engagement and driving feature discovery.

Payments

User Pilot

OCTOBER 30, 2023

With Heap, you can track user interactions in real time across all touch points within your product. Pendo is a product adoption platform that lets teams monitor product usage, analyze user behavior, and publish in-app guides. The no-code solution focuses on increasing user engagement and driving feature discovery.

SaaS Payments

User Pilot

MARCH 11, 2024

You can have a hard time getting the software problems fixed quickly since you might rarely get an instant response from the support team. You want behavior-driven product tours : You are seeking to guide users through their product’s features using behavior-driven triggers, a solution like Userpilot is more appropriate.

Software Review

ProfitWell

MARCH 4, 2020

Podium rolls out payments to amp up customer interactivity. Podium , a Utah-based SaaS company focused on small business customer interactions, added payments technology to its product suite this week—ultimately allowing its users (the companies leveraging its software) to collect payments. This growth is insane.

Payment Services

User Pilot

MARCH 14, 2024

You want to trigger in-app experiences based on analytics – Heap doesn’t offer built-in tools to personalize the user experience based on product analytics and insights. Heap features for event tracking Event tracking is one of the most common use cases of product analytics tools.

Technical Review

ProfitWell

OCTOBER 16, 2019

Since every company, product, and market is different, it’s impossible to properly compare churn rates across different companies. So what benchmarks should subscription companies aim for? For established companies and enterprise products that have found product-market fit, revenue churn should be low and stay low.

Churn

ProfitWell

DECEMBER 9, 2019

So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Use a reliable billing system. Determine product-market fit. If there isn’t a viable market , you’re setting yourself up to fail.

SaaS Payments

OPEXEngine

FEBRUARY 22, 2022

Customers of these SaaS companies also referred to as “Small and Medium Businesses” or SMBs, need the same software solutions as Enterprise companies but have resource constraints that prevent them from using the top SaaS vendors. The product should include product tours, interactive walkthroughs, and in-application (In-App) tutorials.

SaaS Payments

User Pilot

FEBRUARY 22, 2024

There is no universal benchmark for a good customer retention rate in SaaS. As shown in the image below, industries like IT Services and IT & Software record customer retention rates close to the 90% mark. It is an indicator of product-market fit and shows businesses who their most loyal customers are.

SaaS Payments

OPEXEngine

DECEMBER 15, 2020

Tia Fomenoff, Director of Product Marketing, Thinkific. Two common ways friction leads to churn: Encouraging a re-evaluation of your product at the wrong time (like when something breaks, or you’re asking the user to do more than they expected). Plain and simple. Ryan Law, CMO/Co-founder, Cobloom.

Churn

Chart Mogul

JUNE 24, 2021

When you use this strategy, customers avoid any sticker shock at checkout or after payment since they see the price they’ll pay upfront. For subscription apps like Headspace , a global audience is part of their growth ambition. Do we need separate goals and benchmarks for each region?

Pricing

ProfitWell

NOVEMBER 12, 2019

A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Put together a ‘pricing committee” comprised of members from sales, finance, product, marketing, and a coordinator who’s the driver of your research and strategy.

Pricing

Chart Mogul

JULY 30, 2024

No large payments. Monthly payments. When you do start looking for funding, you should feel confident that your product has been refined as much as possible with what you have. To see where your business stands in comparison to the SaaS industry, consider overlapping your metrics with ChartMogul’s Benchmarks feature.

SaaS Payments

Unbounce

JANUARY 11, 2025

More blog posts by Josh Gallant Image courtesy ConvertKit Popular payment processing apps Paddle and Stripe lead the curve on pricing intelligence. Competitive pricing is a strategic approach that can significantly influence market dynamics. However, you need a strong operational foundation. This is the fun part.

Pricing

Unbounce

JANUARY 11, 2025

More blog posts by Josh Gallant Image courtesy ConvertKit Popular payment processing apps Paddle and Stripe lead the curve on pricing intelligence. Competitive pricing is a strategic approach that can significantly influence market dynamics. However, you need a strong operational foundation. This is the fun part.

Pricing

FastSpring

FEBRUARY 23, 2023

Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. I interviewed Michael about successful global marketing strategies. This especially matters when you start promoting on social media apps like WeChat — marketing channels that are conversation-based.

Payment Solutions

SaaStr

NOVEMBER 21, 2020

I was working on a startup that was an early mobile payment platform. It was basically using Bluetooth and an app on PalmPilots to do wireless payments in restaurants. And there’s a lot of benefit to running a software as a service, in general. So if you’re ERP, boom, Workday.

SaaS Payments

SaaStr

OCTOBER 24, 2019

Because there is not benchmarks. But invoicing happens to be connected to something really, really important, which is payments. So if you get the invoice, you get the payment and that’s a lot more interesting. Here’s the payments and if you sign them within the week you’ll be really happy.”

Payments

Buffer Resources

OCTOBER 2, 2023

This sounds complicated but it’s really a simple equation to make sure our prices are high enough—especially as we continue to improve our product (which often means higher expenses!). While I was definitely scrappy in the early days while we were figuring out product-market fit, I haven’t taken that approach since.

Payment Methods

SaaStr

JUNE 14, 2019

Here’s what Elisa talks about: How to win Talentshare when the system is stacked against you. How to drive synchronization, productivity when your needs are constantly evolving and the talent mix is incredibly fluid and diverse. Dave Kellogg: Well, Harry, I’ve been doing enterprise software for over 25 years.

Sales Hiring

Sales Enablement, SaaS and Growth

JULY 24, 2018

I’ve been working within the software as a service (SaaS) industry for more than five years now. Source: Wootric What represents a “good” NPS changes between industry and product, however, you should track your own NPS, as well as conduct research to track and benchmark key competitors.

SaaS Payments

Sales Enablement, SaaS and Growth

OCTOBER 29, 2018

Retention truly is the foundation of growth for software as a service (SaaS) companies, but oftentimes, it is overlooked and undervalued. A high churn rate is highly undesirable as it shackles growth , is a source of friction and (rightly) raises tough questions about product/market fit. This is always a huge mistake.

Churn

User Pilot

APRIL 14, 2025

When it comes to mobile app retention, you cant expect to retain most users just because your product is good. Only about 13% of business apps succeed (even less for consumer apps), and their average retention rate per month is less than 3%. With Day 1, Day 7, and Day 30 being common benchmarks.

Mobile