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The Top 10 Things to Know Before Starting a SaaS Company

SaaStr

This isn’t B2C and virality won’t accelerate the process enough in the early days. You really need a great CTO, not just a good business team. A mediocre tech team, a part-time CTO, or even just a decent CTO just doesn’t get you there. True in B2C too of course. Everyone is.

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What are the biggest mistakes first-time startup founders make, and how can they be avoided?

SaaStr

Not hiring a good enough CTO. Yes, some B2C and even some B2B products do experience magic virality and magic growth hacking. But for most of us, it will be a painful, gradual experience to build up leads, brand, word-of-mouth, credibility, etc. Even if you don’t like sales, or big companies, or whatever.

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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens.

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The B2B Marketplace Funding Napkin 2021

Point Nine Land

In B2B markets, which tend to be more complex than B2C ones, most investors look for teams with expertise in the given field or unique insights into the problem they are solving. A technical co-founder or CTO is always a great-to-have at this stage and becomes a must-have as the business scales beyond seed. Team ???????????

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The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales. The most important distinction you can make between different customers is whether your company is selling to individual customers (B2C) or to businesses (B2B). Let’s dive in.

B2C 52
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Is Seed the new Series A? (Video + Transcript)

SaaStr

I think it’s more around a consciousness of what you know, or what you may not know, and then hiring around it to become successful. ” I’m kind of like, “Even if you make one or two sales in the next couple of months, with your VP sales, it’s going to take you three months to go and hire.”

New CTO 147
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Product-Led Growth (PLG) For Startups

Mucker Capital

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. If you're generating something that's brand new, like a brand new category, nobody understands about it. That is a natural hurdle for PLG motion. So those are things to think about.

Startup 52