B2B CTO Hire Product Marketing Strategy 
ProfitWell
JANUARY 2, 2020
Different audiences require different targeting strategies. The most important distinction you can make between different customers is whether your company is selling to individual customers (B2C) or to businesses (B2B). When you sell subscriptions in the B2C market, it’s important to forge strong connections with your customers.
SaaStr
JULY 10, 2021
Which role should you hire for first? For starters, your first hire should be someone who can complement your skills, someone who is strong in areas where you’re weak, but it goes much deeper than that. I am guessing it’s probably the hardest problem to solve, hiring a job, let alone at this level. And for good reason.
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OpenView Labs
JULY 2, 2020
Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. B2B and B2C SaaS and Subscription Report. Why You Need to Review Your Pricing Strategy Today (and How to do it Right). The Price is Right: Essential Tips for Nailing Your Pricing Strategy.
Chart Mogul
JULY 1, 2020
Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online.
SaaStr
NOVEMBER 21, 2019
We are a purely B2B fund, focused on software and fintech. Education has impacted both the supply of … we’re talking about the B2B SaaS entrepreneurs and the supply of investors. Maybe fifty of them are B2B SaaS. What we’ve seen is the playbook to start a B2B SaaS company has become quite obvious.
Upscope
JANUARY 5, 2020
Related : 10 Companies Show you their Go-to-Market Strategies Also see : 3 Copywriting Secrets for Ranking on Google And : Using Jobs to be Done Method to Explain What Your Company Does Contents Skip this blog post and just read the book Why positioning matters What is positioning? Product positioning matters!
Chart Mogul
JULY 1, 2020
Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online.
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